Reuters has reported that Facebook's global director of policy programs revealed this past weekend that Facebook will use automated postcards to verify political ads prior to the next congressional midterm elections in November. Katie Harbath described the plan at a National Association of … Read more about Facebook will use automated postcards to verify political ads
15 Top Direct Mail Marketing Trends
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
23 Ways to Get Finicky Readers to Open Your Emails
The following is a guest post courtesy of Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing A person’s inbox is oftentimes like a bucket left out in the rain—it gets nothing but filled all day long. Getting your emails read amid the noise can be … Read more about 23 Ways to Get Finicky Readers to Open Your Emails
Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
Digital tools have revolutionized marketing. Today’s marketers have more data, more tools, and more channels to connect with prospects. SEO, inbound, email marketing, and social media have all left an indelible mark on the marketing landscape. Marketers now have the tools to create multi-channel … Read more about Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
Like any discipline, marketing has its share of challenges, and digital marketers are always striving to make an impact on consumers and public sentiment and their colleagues. That’s where a digital marketing strategy comes in; marketers need to have a digital marketing strategy to give their … Read more about What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
HubSpot Workflows: 18 Expert Insights for Success
HubSpot Workflows are powerful tools that allows you to customize HubSpot and automate an infinite number of manual processes. You can even integrate them with 3rd party applications - with the ultimate goal being effectively scaling your marketing efforts. From ease of use to integration … Read more about HubSpot Workflows: 18 Expert Insights for Success