Direct Mail Automation
Dramatically improve your campaign with perforated postcards
Most small business owners are striving for ways to promote their companies. One of the most effective ways to encourage customers to use your services or purchase your products is by using coupons. Sending coupons in a targeted direct mail campaign not only encourages purchases but provides a measurable way to monitor your return on investment. The best responses are received when the offer is easily redeemed – for example, by creating a pop-out perforated postcard for the offer.
The benefits of using postcards that include redeemable coupons are that they are budget-friendly, versatile, and, when using Postalytics tools, can be used to target specific people based on location or demographics.
Let’s look at how we can help you get your incentive promotions off the ground.
Use our pre-built templates for postcards to get your postcard voucher campaign started. Our intuitive design tools make it easy to modify the design and add calls-to-action, coupons, and vouchers.
Save your postcard advertising template in your personal Postalytics library, making it easy to reuse the same template and simply modify the coupon or voucher on it for each postcard mailing.
Use Postalytics’ Variable Logic and Variable Data Personalization to create personalized postcards for your prospects. For example, you can personalize every voucher or coupon by adding the first name to lift the response rate by 135%.
You will qualify for the cheapest postage rates to mail your direct mail postcards using our postcard templates. Our templates adhere to the requirements set by the United States Postal Service (USPS) to benefit from their lower rates.
Sign up for a free Postalytics account to access our postcard tools and templates.
Create your own postcard template, build one offline, or use a postcard template provided, and add your postcard offer using the easy-to-use design tools.
Check your postcard design proof, and from there, Postalytics will print and mail your campaign for you.
A pop-out postcard is an excellent example of a perforated postcard.
It’s designed with your business messaging and information embedded into the postcard and contains a perforated line around a coupon that you can easily push out without having to cut or tear the postcard.
A dual-use mail piece, such as a perforated postcard with an offer, can help marketers increase engagement in their direct mail campaigns. It encourages interaction with your mail piece because it’s easy for the recipient to tear off the coupon or voucher and use it later. They can stick it on their fridge or notice board and even put it into their wallet until they’re ready to redeem it.
Postcards are a great way to get the word out about your business. They are fun, colorful, and convenient. In addition, tear-off postcards can be combined in the same print run as business cards as they use the same material.
Tear-offs are a great way to have business or membership cards, coupons, tickets, or RSVP cards printed because they make it so easy to tear off the material the recipient wants to keep or fill in and return to you.
When you want to print bulk business cards, coupons or vouchers, you want to minimize paper wastage and costs as well as avoid having to hand cut the papers once they are printed.
Perforated postcard paper is designed with perforated lines around each piece of material so you can easily tear them off to distribute them.
However, in the case of perforated postcard paper, it doesn’t always adhere to the size guidelines required by the USPS to qualify for their postage savings. Using Postalytics’ postcard templates, you can solve this issue and save without relying on perforated postcard paper.
Using perforated paper for coupons can work for you if you only wish to print small batches. The problem is that you still have to separate the coupons by hand once printed and find an affordable way to mail them to your recipients.
An alternative and far better option is to use Postalytics postcard templates. You can print and ship thousands of coupons using one side of the postcard to showcase your offer and provide information on how people can redeem the coupon.
It’s time to stop seeing business cards as simply a tool for professional networking. They are also an opportunity to make a lasting impression on new contacts.
Have you ever considered creating a business card within a postcard? By including a business card section on your postcard, with the option of the convenience of a pop-out feature, you can get business cards into the hands of people while also communicating your crucial brand messaging on the rest of the postcard.
When you sign up for free with Postalytics, you can create a postcard template including a business card, coupon, voucher, or another offer. Get started, and then send yourself a postcard sample to see how it can work for your business.
Perforation is used to make it easy to tear the paper along a line. Marketers can use it to create coupons that are easily separated into two parts. You can also use it to produce calendars, postage stamps, direct mail with pop-out business cards or offers, and tear-off business reply mailers.
Perforated paper is a sheet of paper with small holes punched in it. These “perforation lines” allow people to easily separate page parts by folding and tearing.
A perforated line is formed on paper using the rotary perforating principle. This process was invented and then patented by William and Henry Bemrose of England in 1854 and went on to be used to perforate sheets of stamps for the US postal service during the 1850s.