"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
INBOUND 2018 – The Flywheel, Friction & More
Over 24,000 registrants made HubSpot's INBOUND 2018 conference a huge event for anyone interested in the evolution of customer facing business. The energy was pronounced as the lineup of keynotes and breakout speakers kept their audiences engaged and focused. The marketing & sales … Read more about INBOUND 2018 – The Flywheel, Friction & More
HubSpot Workflow Extensions Explained
We've been working closely with the HubSpot development team to make sure that Postalytics customers are the first to be able to take advantage of the new HubSpot Workflow Extensions, announced today at HubSpot's Partner Day at INBOUND. This new capability that HubSpot is enabling for key Connect … Read more about HubSpot Workflow Extensions Explained
Direct Mail And Your CRM – 3 Quick Wins
Direct mail and your CRM would seem to be incompatible, as direct mail has traditionally been seen as an offline channel with workflows that are disconnected from the core CRM systems that most organizations are deploying today. New innovations are changing this dynamic. As modern marketers, we … Read more about Direct Mail And Your CRM – 3 Quick Wins
Direct Mail Postcards That Produce – 7 Tips
Since the launch of Postalytics, we've seen a lot of direct mail postcards from thousands of campaigns. When we analyze winning postcard marketing campaigns, we've found some consistent themes that every marketer and designer can benefit from. Following these guidelines can help make sure you create … Read more about Direct Mail Postcards That Produce – 7 Tips
Product Update: Standard Mail and Agency Edition
When you're at a software company that pushes live an update as big as this one, this is how you feel. Happy, relieved, excited....and looking forward to fired up clients digging in on cool new features! Read on for more details on new Standard Mail (otherwise known as Marketing Mail) now in … Read more about Product Update: Standard Mail and Agency Edition
A New Way To Save Money With Direct Mail Credits – Postalytics Update
Anyone that runs or uses a marketing budget is looking for ways to save a buck. With our latest update, we've created a new way to save money with direct mail credits, among other cool things. Save Money With Direct Mail Credits Stamps have been a big hit over the years. The USPS claims to have … Read more about A New Way To Save Money With Direct Mail Credits – Postalytics Update
Google Lens Makes Offline To Online Marketing Easy
Google Announces Lens Rollout To All Android Phones With Google Photos iOS Lens Rollout Soon Google announced via the Google Photos Twitter Feed that the highly anticipated Lens app will be rolled out to all Android Phones with Google Photos in the coming days. It's anticipated that marketers will … Read more about Google Lens Makes Offline To Online Marketing Easy