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Direct Mail Marketing Tech, Tools & Tips – Postalytics Blog

August 9, 2019 by Dennis Kelly

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Direct Mail For HubSpot Free CRM

With the recent announcement from HubSpot of their new free email marketing tools bundled into the HubSpot Free CRM, we were eager to learn what types of integration options might be available for Postalytics users. We were hoping that the new update might make it easier to send direct mail for … Read more about Direct Mail For HubSpot Free CRM

August 8, 2019 by Dennis Kelly

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Better Digital Proofs For Direct Mail – Postalytics Update

In direct mail marketing, the digital proof is a tool that enables the marketer to self examine the final output of the creative, prior to the actual print run. Digital proofs are used to: Digital Proofs in Postalytics Just Got Better Postalytics has always had a robust Template Proofer that … Read more about Better Digital Proofs For Direct Mail – Postalytics Update

July 19, 2019 by Dennis Kelly

consumer mailing lists can make or break your direct mail campaign

How To Find The Best Consumer Mailing List For Direct Mail Campaigns

Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns

July 15, 2019 by Dennis Kelly

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How Does the Direct Mail Process Work?

Set up a direct mail campaign in 8 easy steps Are you a marketer that is interesting in getting your feet wet with direct mail marketing? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline … Read more about How Does the Direct Mail Process Work?

June 26, 2019 by Dennis Kelly

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Standard Mail Triggered Drip Campaigns – Postalytics Update

Want to send triggered direct mail but with Standard Class postage? Now with Postalytics, you can setup Standard Mail Triggered Drip Campaigns. Triggered Drips That Cost Less What drove this update? Postalytics is about automating direct mail. We care about removing friction from the … Read more about Standard Mail Triggered Drip Campaigns – Postalytics Update

June 20, 2019 by Dennis Kelly

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Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI

Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion rates. thing that can help them deliver value to … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI

June 5, 2019 by Dennis Kelly

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6 Powerful Direct Mail Campaign Ideas That Work With Email

So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email

May 21, 2019 by Dennis Kelly

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What Is Direct Mail Marketing? Why Is It Rebounding?

Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?

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