To a marketer new to direct mail marketing, many of the terms, phrases and acronyms used by specialists in the business can seem pretty arcane. More recently, as technology has reshaped the way that modern direct mail works, an entirely new set of lingo has emerged that even experienced direct mail … Read more about The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age
Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
In recent years the popularity of automation, analytics, and artificial intelligence have turned direct mail marketing strategies upside down. Traditionally, direct mail marketing was primarily a large "batch" style channel, with lots of manual steps, for generating straight sales and leads. Its … Read more about Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
Top Salesforce Marketing Tools To Integrate And Grow With
Salesforce is the world’s most popular enterprise CRM solution. This has been true for more than a decade, but Salesforce continues to widen the gap compared to the competition with each passing year. As a result, there's been a recent explosion of free Salesforce marketing tools that extend the … Read more about Top Salesforce Marketing Tools To Integrate And Grow With
Infusionsoft Keap Integration, Campaign Archive Features — Postalytics Update
The latest update to Postalytics includes some important new campaign archive features and a new Infusionsoft Keap integration for our Triggered Drip campaigns. Infusionsoft Keap Triggered Drip Direct Mail Integration Infusionsoft Keap is a leading small business marketing, sales and … Read more about Infusionsoft Keap Integration, Campaign Archive Features — Postalytics Update
Postalytics Makes Latka 250 Fastest Growing SaaS Company List
Here at Postalytics, we're 100% focused on building game changing direct mail automation software. As a result, sometimes we forget that every now and then we should take a moment to recognize where we've been and what we've accomplished. When we were recently told that Postalytics had made the … Read more about Postalytics Makes Latka 250 Fastest Growing SaaS Company List
9 eCommerce Marketing Tools to Reconnect with Customers
In eCommerce, there are few things that have as much of an impact on your revenue as your ability to keep customers active with your brand. Savvy marketers are deploying top eCommerce marketing tools to help keep their customers engaged. It's easier and more cost-effective to grow the … Read more about 9 eCommerce Marketing Tools to Reconnect with Customers
What to Look for When Choosing a Direct Mail Printing and Mailing Vendor
Choosing a vendor for your direct mail printing and mailing is an important choice. Ultimately, it will dictate the success of the campaigns and the viability of the channel as a whole. When evaluating vendors, you need to take your time to carefully research each of the available options and … Read more about What to Look for When Choosing a Direct Mail Printing and Mailing Vendor