When you mention personalized direct mail to marketers, most people think of the old-style explicit data substitution. We used to see this in “computer letters” that arrived on the scene in the 1970s. Back then, people were impressed by the crude techniques available to marketers at the time. Just … Read more about Personalized Direct Mail Tips and Tricks
How To Get Real Estate Leads: The Lead Generation Guide
Real estate businesses require an effective marketing strategy to convert prospects into leads, improve brand identity and drive engagement. Let's look at the best available marketing solutions that will help generate real estate leads in 2022. How Can I Get Real Estate Leads In … Read more about How To Get Real Estate Leads: The Lead Generation Guide
Financial Advisor Leads Services: Everything You Need to Know
Financial advisor lead services can boost sales, help you retain current clients, and attract new ones. Whether you have a startup or offer financial advisor services individually, lead services like Postalytics can help you out. Generating leads is as important for financial advisors as for any … Read more about Financial Advisor Leads Services: Everything You Need to Know
How to Generate Financial Services Leads: Everything You Need to Know
If you sell financial products or services, you will need to generate leads. The key to a successful business in the financial services industry is to establish credibility to attract clients. Financial advisors and service providers who fail to gain trust in the marketplace could lose potential … Read more about How to Generate Financial Services Leads: Everything You Need to Know
Customer Retention and Loyalty with Direct Mail Marketing
When marketers think about direct mail, their focus is almost always on brand awareness and lead acquisition, overlooking an essential part of the business — customer loyalty and retention. That makes sense. Direct mail is a fantastic channel for those activities. Why? Consumers accept and … Read more about Customer Retention and Loyalty with Direct Mail Marketing
10 Easter Marketing Ideas and Promotions to Increase Sales
Easter is easily one of the most profitable holidays of the year for any company. Chocolate eggs, baskets filled with goodies, the famous Easter egg hunt, and other easter marketing ideas make this time of year exceptional. Easter specials, promotions, and giveaways can help expand … Read more about 10 Easter Marketing Ideas and Promotions to Increase Sales
9 Ideas for Easter Cards to Delight Your Audience this Year
Easter is just around the corner. This time of year offers a perfect opportunity to connect with your audience, customers or generate more leads. Savvy marketers know how to drive maximum results from their Easter activities. Easter cards could be just what you need this year. Easter … Read more about 9 Ideas for Easter Cards to Delight Your Audience this Year
How to Cross-Sell and Upsell with Direct Mail
Everyone knows it costs a lot more to gain a new customer than to sell again to an existing one. That truism applies regardless of what you sell or the channels in which you market. If your product is consumable or you sell a service that expires, then repeat sales may be the most important. That’s … Read more about How to Cross-Sell and Upsell with Direct Mail