When we launched Postalytics at the INBOUND Conference in late 2017, we rented a booth on the exhibition floor. It was a great way to launch a company, as we were able to speak with a huge number of prospective customers in a compressed timeframe. While the majority of people we spoke with were from … Read more about Canada Direct Mail Automation Release
Improve Your Nonprofit Marketing Strategy With These Easy Steps
The nonprofit sector is the third-largest workforce in the U.S., behind only retail and manufacturing. It represents 10 percent of the American workforce or 11.4 million jobs. This includes nonprofits like charities and arts organizations. So how do you ensure that your nonprofit … Read more about Improve Your Nonprofit Marketing Strategy With These Easy Steps
How to Successfully Advertise Commercial Real Estate in the United States
The best marketing strategy for commercial real estate businesses The commercial real estate market is worth over $1 trillion in the United States. And there are over 2.1 million commercial real estate companies fighting for a slice of that market. So how do you ensure that your business … Read more about How to Successfully Advertise Commercial Real Estate in the United States
The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
HVAC marketing ideas that will set you apart from your competitors The HVAC market value in North America is worth $13.8 billion and is predicted to grow 5% annually, so it’s definitely a worthwhile industry to work in. But it is very competitive- there are over 105,000 HVAC … Read more about The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
New Dashboard, Zoho CRM Integration & More: Postalytics Update
We've just updated Postalytics with a major refresh of the Home Dashboard and have added a powerful new Zoho CRM integration among other improvements to Postalytics. If you're familiar with Postalytics, you know that we're focused on solving 3 big problems with traditional direct mail: … Read more about New Dashboard, Zoho CRM Integration & More: Postalytics Update
Lead Nurturing With Direct Mail
When you mention lead nurturing, most marketers immediately think of email. Automated drip sequences have long been the go-to method for staying in touch with prospects and encouraging them to progress in a sales process. There’s only one problem with this approach — well, really about a hundred and … Read more about Lead Nurturing With Direct Mail
USPS 2021 Rate Increases: All You Need To Know
Effective August 29th, 2021, the USPS has received approval from the Postal Regulatory Commission (PRC) to increase postage rates across the board for its "market dominant" services. Generally, this will impact the postage pricing that commercial mailers (like Postalytics) receive between 6% to 11% … Read more about USPS 2021 Rate Increases: All You Need To Know
Generate Direct Mail Mortgage Leads Like a Pro
The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro