Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
New Automated File Campaigns – News
Postalytics Announces Automated File Campaigns to Round Out Trio of Build Once, Run Continuously Options Smart Send and Triggered Drip Campaigns Get A New Baby Sister ROCKLAND, Mass., Mar. 9, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct … Read more about New Automated File Campaigns – News
The Best Direct Mail Automation Software in 2024
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking … Read more about The Best Direct Mail Automation Software in 2024
Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
Do you want to create seamless workflows and reduce the time spent on manual activities? Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not … Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success
Medicare is a federal health insurance program that primarily covers seniors. As of March 2023, an estimated 65 million seniors are enrolled in Medicare. It’s a huge market. Many businesses, like health insurance companies, pharmaceutical companies, and healthcare providers, serve these … Read more about A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success
Senior Living Marketing: 10 Effective Strategies for Success
As the senior population in the US continues to increase, senior living is an ever-growing target for marketing. As a senior living facility or retirement home owner, you might seek ways to increase awareness and generate leads. Or, as a healthcare provider, you could be trying to market your … Read more about Senior Living Marketing: 10 Effective Strategies for Success
Marketo Engage Integration – News
March Releases Postalytics Celebrates Adobe Marketo Engage Integration at Adobe Summit MarTech Leaders Partner to Advance Direct Mail Automation ROCKLAND, MA. -- Postalytics, the leading direct mail automation platform, is pleased to announce the introduction of new premium integration … Read more about Marketo Engage Integration – News
32 Best Agency Tools To Grow Your Business in 2024
Running an agency is no easy task. You have to manage multiple client projects and teams, all while a plethora of tasks demand your attention – generating leads, managing client communication, improving your marketing strategy, and so on. Thankfully, we live in an era where we have hundreds of … Read more about 32 Best Agency Tools To Grow Your Business in 2024