Direct mail marketing has been perhaps the most reliable marketing channel for businesses of all sizes for decades. Recent technology advances have changed the "direct mail how to" to make it far more effective, easy and integrated than the old manual processes marketers used to … Read more about Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Better Landscaping Postcards with Automated Direct Mail
As Spring gets well under way, you’re likely getting a lot busier – at least I hope so. While the current economic climate has been difficult to navigate, evidence is growing that with so many consumers at home, they're investing more into improving and maintaining their property. That's where … Read more about Better Landscaping Postcards with Automated Direct Mail
Crisis Direct Mail Marketing
As a virus few people even knew about just a few weeks ago spreads across the world, so does fear, panic, and alarm. The Covid-19 pandemic has reshaped our lives so abruptly, it’s natural for marketing executives to wonder what type of communication, if any, is most appropriate. In this post we'll … Read more about Crisis Direct Mail Marketing
Direct Mail Samples: Send Yourself Samples In Minutes
With the advent of automated direct mail marketing software, thousands of organizations are considering either switching direct mail services or adding direct mail as a channel. When evaluating these services, marketers often ask: "Can you send me some direct mail samples?" Why? Quite simply, … Read more about Direct Mail Samples: Send Yourself Samples In Minutes
Here’s A New Agency Growth Secret: Direct Mail Automation
As an agency executive, you are always looking for an edge. A new insight, strategy, or channel can mean big gains for your clients, which in turn means big gains for your agency. Today, agency growth secrets often revolve around "land and expand" strategies that involve deploying new, fast growing … Read more about Here’s A New Agency Growth Secret: Direct Mail Automation
How To Use Personalized URLs to Measure Direct Mail Response
So, you want to dive into direct mail marketing but are worried about how you can track your results and integrate direct mail with your digital and email marketing activities. Personalized URLs printed on each mailpiece can solve your problem. Not too long ago, measurement and integration … Read more about How To Use Personalized URLs to Measure Direct Mail Response
Use Online Direct Mail Templates To Reduce Fees And Save Time
If you utter the phrase “direct https://www.postalytics.com/blog/direct-mail-cost/mail templates” or even just the word “template” to an art director, don’t expect much enthusiasm. You even may end up seeing a sneer. Indeed, to art directors and graphic designers trained to think creatively, the … Read more about Use Online Direct Mail Templates To Reduce Fees And Save Time
Direct Mail Thought Leadership Series Interview: Tod Cordill
Tod Cordill of Moderno Strategies is a marketer who engages with small to mid sized B2B firms and rolls up his sleeves to assist them build scalable, growing demand and revenue generation programs. Tod has a deep understanding of how direct mail can be deployed to work with marketing automation, … Read more about Direct Mail Thought Leadership Series Interview: Tod Cordill