Email marketing is a cornerstone of many marketing programs, from small B2B startups to huge consumer brands. Mastering the top email marketing hacks can help a marketer quickly drive a much higher return on investment from this widely used and popular marketing channel. According to a report, … Read more about Know These Email Marketing Hacks To Get Higher Engagement Rates & Conversions
The Secret Behind Successful HVAC Postcards
Sending direct mail HVAC postcards can help you find new prospects, nurture existing leads – and cut your marketing costs. New automation tools make it fast and easy. When the weather is cool, nobody is thinking about their AC systems. Likewise, when the weather is hot, furnace maintenance is … Read more about The Secret Behind Successful HVAC Postcards
Profiting From Triggered Direct Mail Automation
Automation eliminates complexity to maximize response and ROI You know that old adage – be careful what you wish for because those wishes may actually come true. Marketers focused on connecting with leads in a cost-efficient way are learning that triggered direct mail can deliver on those … Read more about Profiting From Triggered Direct Mail Automation
Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Direct mail marketing has been perhaps the most reliable marketing channel for businesses of all sizes for decades. Recent technology advances have changed the "direct mail how to" to make it far more effective, easy and integrated than the old manual processes marketers used to … Read more about Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Better Landscaping Postcards with Automated Direct Mail
As Spring gets well under way, you’re likely getting a lot busier – at least I hope so. While the current economic climate has been difficult to navigate, evidence is growing that with so many consumers at home, they're investing more into improving and maintaining their property. That's where … Read more about Better Landscaping Postcards with Automated Direct Mail
Crisis Direct Mail Marketing
As a virus few people even knew about just a few weeks ago spreads across the world, so does fear, panic, and alarm. The Covid-19 pandemic has reshaped our lives so abruptly, it’s natural for marketing executives to wonder what type of communication, if any, is most appropriate. In this post we'll … Read more about Crisis Direct Mail Marketing
Direct Mail Samples: Send Yourself Samples In Minutes
With the advent of automated direct mail marketing software, thousands of organizations are considering either switching direct mail services or adding direct mail as a channel. When evaluating these services, marketers often ask: "Can you send me some direct mail samples?" Why? Quite simply, … Read more about Direct Mail Samples: Send Yourself Samples In Minutes
Here’s A New Agency Growth Secret: Direct Mail Automation
As an agency executive, you are always looking for an edge. A new insight, strategy, or channel can mean big gains for your clients, which in turn means big gains for your agency. Today, agency growth secrets often revolve around "land and expand" strategies that involve deploying new, fast growing … Read more about Here’s A New Agency Growth Secret: Direct Mail Automation