New technology and business models now eliminate the old direct mail minimums that so often were a barrier to deployment for many marketers. The advantages of direct mail marketing are well known, but so are the drawbacks. Traditional direct mail campaign cost and complexity causes many printers … Read more about Direct Mail With No Minimum Spend Or List Size?
The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro
If you're a typical marketer, you're always looking for an edge to improve your lead generation, nurturing, retargeting, bottom of the funnel and retention campaigns. More and more savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital … Read more about Programmatic Direct Mail Marketing? It’s Not The Oxymoron That You Think It Is
We've seen a big increase recently in the number of successful, highly automated direct mail real estate investing campaigns developed in Postalytics. It is clear that the targeting, mass personalization and workflow advantages of direct mail automation help these campaigns deliver great … Read more about Find Motivated Sellers with Automated Direct Mail Real Estate Investing Campaigns
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age
In recent years the popularity of automation, analytics, and artificial intelligence have turned direct mail marketing strategies upside down. Traditionally, direct mail marketing was primarily a large "batch" style channel, with lots of manual steps, for generating straight sales and leads. Its … Read more about Direct Mail Strategy Has Been Turned Upside Down By Tech Advances