2018 Easter Direct Mail Marketing

2018 Easter Direct Mail Marketing - Easter Bunny

Get Free 2018 Easter Direct Mail Postcard Templates – Read On!

Holidays that evoke strong memories and feelings among consumers are great opportunities for marketers to connect with their audiences. Savvy marketers are planning their 2018 Easter direct mail now to deliver maximum impact. The Easter holiday is clearly one of those opportunities, as it combines several powerful attributes in the mind of today’s consumer. According to the National Retail Federation, approximately 80% of Americans celebrate Easter.

 

Easter Has Deep Meaning For Many Audiences

For many, Easter is a time for gathering of family & friends, of feasting and celebrating. Children expect to receive candy from the Easter Bunny, and participate in Easter Egg hunts in the backyard or in large group events.

Parents have strong memories of their childhood Easters, and love to continue the traditions. Large family and friend celebrations often center around Easter meals, with significant time, money and energy going into the food, drink and gifts given.

In many regions, Easter is a milestone that marks the unofficial beginning of Spring, with warmer weather, bright colors and new clothes marking better days ahead.

Easter is also an important religious holiday. In fact, some surveys show that about 2/3rds of Americans call Easter a religious holiday. As with any religion based marketing, it is important to know your audience and be cognizant of their traditions and sensitivities.

2018 Easter Direct Mail Marketing - Bunnies

 

Easter Is Big Business

Americans spend a lot of money on Easter. National Retail Federation surveys place Easter as the holiday with the 4th most expenditure. In 2017, it was estimated that $18.4 Billion was spent on Easter, up over 6% from 2016.  

The “Big 7” categories that represent the majority of the spending include:
  • Food – $5.8 Billion
  • Clothing – $3.3 Billion (up 45% over 2016)
  • Candy – $2.6 Billion
  • Gifts – $2.6 Billion
  • Flowers – $1.2 Billion
  • Decorations – $1.1 Billion
  • Greeting Cards – $788 Million

Keep in mind these categories when you’re planning your 2018 Easter direct mail creative and campaign strategy.

 

Creative Themes And Formats

Many visuals come to mind when thinking of Easter. All of which, can be incorporated into your Easter postcard designs to captivate your target audience.

Here’s a list of visual elements to consider including in Easter postcards:
  • Brightly painted easter eggs
  • Easter themed chocolate like bunnies or eggs
  • Candy
  • Pastel colors like pink, purple, green, blue, yellow, and orange.
  • Easter egg hunt
  • Bunnies
  • Spring flowers
  • Beautifully decorated Easter baskets filled with eggs, candy, and toys
  • Family
  • Easter food

Postalytics offers Easter templates to give clients a head start to designing their Easter postcards in 4×6, 6×9, and 6×11 formats.

Our templates feature the Easter visuals listed above including easter eggs, bunnies, pastel colors,  and spring flowers. You have the freedom to modify and change our templates to your liking or create your own from scratch! 

Learn more about 2018 Direct Mail Marketing Trends.

Experiment With Different Mailpiece Formats

As with all direct marketing, it’s best to test. While marketers are accustomed to running experiments with imagery, messaging and calls to action, you can also experiment with your mailpiece format. For example, try sending a 6×9 postcard and a 6×11 postcard to 50% of your list. Track the results and use the winner for the next step of the campaign or for next year’s mailing.

2018 Easter Direct Mail Marketing - Chocolate Bunnies

 

B2C Easter Campaign Planning

If you’re a B2C company in any of the aforementioned industries then it’s obvious that you need to be reaching out early and often. Your campaigns need to be imaginative and creative, otherwise you’ll be lost in the shuffle.

Direct mail can help, as the mailbox is now a less crowded channel to reach your audiences with your messages.

Touch Them More Than Once

As with any marketing campaign, it’s important to touch your audience multiple times. One of the advantages of direct mail automation tools like Postalytics is that you can schedule multiple campaigns in just a few minutes, and even target your non-responders for follow up.

2018 Easter Direct Mail Needs To Be Creative

If your B2C Business isn’t in one of those big Easter categories, just get a little creative. Things can change rapidly (like the 45% increase in clothing spend). People have their wallets out, your job is to get them to come your way. Rather than just send the same old emails that you always do, use direct mail to send an unexpected message, interrupting the norm.  Why not send a mailer out to drive your audience to a microsite with an online Easter egg hunt? Contests and drawings can be fun ways to play off the Easter joy and connect more deeply with your audience.

2018 Easter Direct Mail Marketing - Basket

 

B2B Easter. Is It A Thing?

So you’re a B2B marketer and you’re feeling left out by all the spending on candy, food & clothing. Is there an obvious B2B play? Of course there is.

Segment Your Audience

The first thing to do is to segment your customer base and prospect lists to find the portions of your audience that is substantially impacted by Easter (as either directly or as a supplier in the supply chain to those purveyors).

If you are a supplier to any of the business that make their hay during the Easter season, you need to reach out with a targeted, multi-touch, multi-channel campaign. Let them know that you understand that they’re entering a critical period for their business, and you and your team is ready to help.

Join In On The Fun

In the minds of most of your audience, Easter is a joyful occasion that is looked forward to each year. Just because you sell to businesses doesn’t mean that you can’t have some fun.

Here’s a few simple ways to leverage the holiday in the B2B world:
  • Host a webinar and send all attendees a chocolate Easter bunny
  • Send inactive or win-back clients a postcard using an Easter greeting card theme
  • Take pictures of your account executives with bunny ears on send personalized letters with the picture featured

Free Easter Direct Mail Templates in Postalytics

6×11 Postcard 2018 Easter Direct Mail – FRONT

2018 Easter Direct Mail Marketing - Free Template Front

BACK

2018 Easter Direct Mail Marketing - Free Template Back

Your Free Easter Direct Mail Templates

Above you’ll see the front and back of the 6×11 postcard 2018 Easter direct mail free template offered in Postalytics. It features pastel colors and an Easter bunny so your audience instantly knows it’s an Easter card at first glance. You can use and modify this template to your liking.

Use the template to reach out to customers by offering them an Easter discount, or change the terminology to a different call to action that suits your goals.

The template features  %First Name% and %pURL% variables. These variable data fields will populate with data from an imported list. Featuring variable data on postcards can increase audience response rates.

We also offer Easter templates in 4×6 and 6×9 formats. The templates are yours to use, for free. If you’re a Postalytics customer, just log in and navigate to the Pre-Built Templates page where you can Preview/Download a PDF or open it up in the editor for modification.
If you’re not a Postalytics user, create a free account and use the template to your heart’s desire.

4×6 Postcard 2018 Easter Direct Mail Template

2018 Easter Direct Mail - Free 4x6 postcard template

6×9 Postcard 2018 Easter Direct Mail Template

2018 Easter Direct Mail Free 6x9 Postcard Template Front

2018 Easter Direct Mail Free 6x9 Postcard Template Back

*Please note: The content written on all our pre-built templates are simply to provide clients ideas and a starting point for their postcard designs. You can change and modify all the content to your desired needs.

 

Happy Easter and good luck with your 2018 Easter direct mail planning!