Postcard marketing can be an exceptionally useful channel for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization, and you'll likely have stronger than average results in your upcoming campaigns. … Read more about 8 Top Postcard Ideas For Marketing Your Business
The Complete Guide to Direct Mail Management Tools
Consumers are bombarded with digital ads. And cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achieve this effort. You can provide your customers with a unique, fast, and personalized experience that makes your … Read more about The Complete Guide to Direct Mail Management Tools
You Don’t Need to Be an Expert to Send Direct Mail
Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail
How Marketers Can Wish Happy Cinco de Mayo this Year
Cinco de Mayo (May 5th) is the date forever stamped in American collective memory. Millions of individuals are going to celebrate by enjoying their favorite festivities on this day. For businesses, this creates a great opportunity and a problem. Everyone from restaurant owners to nonprofit … Read more about How Marketers Can Wish Happy Cinco de Mayo this Year
Integrated Direct Mail List Purchasing Now Live
The newest release of Postalytics enables marketers to rent single and multi-use, high quality direct mail lists right within the Postalytics app. We're very excited to announce that a new version of Postalytics is now live, featuring integrated direct mail list purchasing tools that enable the … Read more about Integrated Direct Mail List Purchasing Now Live
Bifold Self-Mailers Now Live
We're very excited to announce that high ROI bifold self-mailers are now live within Postalytics. Self-mailers are a high performing direct mail format that combine the best qualities of postcards and letters in a single format. The new bifold self-mailers introduce some new concepts into the … Read more about Bifold Self-Mailers Now Live
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Postalytics Agency Edition Update August 2022
We've just pushed live a new Postalytics Agency Edition update, a major new release of Postalytics with important new features that will help users get more done, scale their operations more efficiently and ultimately deliver better direct mail campaigns. There's a tremendous amount of new … Read more about Postalytics Agency Edition Update August 2022