Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to … Read more about The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Automated Nurturing at Scale with Direct Mail
Automated Nurturing at Scale with Direct Mail “Digital advertising is great, but it doesn’t always connect with certain segments of the population that we really need to reach. With direct mail, we could get pretty targeted around where people live and around the different strategic audiences that … Read more about Automated Nurturing at Scale with Direct Mail
8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. Did you know that 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z would be disappointed if they stopped getting direct mail? Traditional direct mail is still as effective … Read more about 8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Active Campaign Integration Announcement – News
Direct Mail Automation Leader Postalytics Announces ActiveCampaign Integration Deep Integration Enables Marketers and Agencies to Boost ROI in Minutes ROCKLAND, Mass., June 14, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, introduced native support for … Read more about Active Campaign Integration Announcement – News
Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic … Read more about Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
New 8.5″ by 14″ Format – News
8.5” x 14” Letter/Reply and Long-Letter Format Now Available on the Postalytics Platform Popular with Nonprofit Organizations, the Format Adds a Key Option to the Direct Mail Automation Platform’s Growing Format Menu. ROCKLAND, Mass., May 24, 2024 /PRNewswire-PRWeb/ -- Postalytics, the … Read more about New 8.5″ by 14″ Format – News
Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results
Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results "The native integration of ActiveCampaign and Postalytics is a game changer for colleges and universities. As a CRM and marketing automation platform, ActiveCampaign provides the flexibility we need to address any … Read more about Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results
USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know
Non-profit mail accounts for 10% of all mail volume in the United States, according to the Alliance of Non-profit Mailers. The United States Postal Service (USPS) encourages reasonable postage rates for qualified organizations by offering non-profit print and marketing mail rates. If your … Read more about USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know