If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics
Why You Need Direct Mail for Professional Services Marketing
As the leading direct mail automation platform, we spend a lot of time studying professional services marketing. So, let’s dive right in and explore how to market professional services this year. Professional services and consulting firms in fields such as accounting, financial services, … Read more about Why You Need Direct Mail for Professional Services Marketing
8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Are you looking for creative direct mail ideas that will help you blast past your targets in the next marketing campaign? If so, you've come to the right place. As the leading direct mail automation platform, we spend a lot of time looking into the best ways to optimize direct mail campaigns. … Read more about 8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Every Door Direct Mail (EDDM) vs Direct Mail Marketing
As a leading direct mail marketing platform, we spend a lot of time studying the effectiveness of popular marketing channels. Let’s take a closer look into the two exciting and emerging marketing channels – Every Door Direct Mail and Personalized Direct Mail Marketing. Direct mail is the talk … Read more about Every Door Direct Mail (EDDM) vs Direct Mail Marketing
The Fight for Digital Privacy is Changing the World of Direct Mail Marketing
As the third-party cookie crumbles and digital privacy becomes a burning topic, regulators are rushing to define how online marketers and platforms use the internet. Many are left out of the loop with the latest developments and how they may affect businesses, careers, and the entire world of … Read more about The Fight for Digital Privacy is Changing the World of Direct Mail Marketing
Why Direct Mail Automation? Why Now?
Postalytics is a powerful direct mail automation software platform. It was created to solve thorny problems with direct mail marketing that the founding team experienced while building a related software called Boingnet. Our software has been used for years to help direct mailers personalize and … Read more about Why Direct Mail Automation? Why Now?
The Real Estate Marketing Plan Every Realtor Should Know
As the leading direct mail marketing automation platform, we spend a lot of time on real estate marketing plans. While most plans seem complex, some of the best ones are simple yet powerful.Today, we’ll talk about creating a plan that generates results. Behind most performing plans, you can almost … Read more about The Real Estate Marketing Plan Every Realtor Should Know