Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
Google Announces Lens Rollout To All Android Phones With Google Photos iOS Lens Rollout Soon Google announced via the Google Photos Twitter Feed that the highly anticipated Lens app will be rolled out to all Android Phones with Google Photos in the coming days. It's anticipated that marketers … Read more about Google Lens Makes Offline To Online Marketing Easy
Many marketers are well versed in the use of direct mail and email marketing. Not many know how to combine them effectively. They're commonly used as stand-alone direct marketing channels, with teams, technologies and processes that have been built out over the years to support their strengths … Read more about 5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail