How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes, with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, of … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
Mail Address Savings Analysis Now Live
Postalytics has always been saving our customers money through several layers of address validation and verification. Now, with the latest software update, we've created a tool that gives you summary and detailed information about how much money you've saved by not sending mail to invalid addresses. … Read more about Mail Address Savings Analysis Now Live
Integrated Direct Mail List Purchasing Now Live
The newest release of Postalytics enables marketers to rent single and multi-use, high quality direct mail lists right within the Postalytics app. We're very excited to announce that a new version of Postalytics is now live, featuring integrated direct mail list purchasing tools that enable the … Read more about Integrated Direct Mail List Purchasing Now Live
8 Direct Mail List Tips and Best Practices
Buying or renting a direct mail list is often the fastest way to start generating leads or sales for your business. Unlike email, where list purchasing is a no-no, direct mail lists are solid tools that are used by marketers in organizations of all sizes. Full service list brokers can make the … Read more about 8 Direct Mail List Tips and Best Practices