I often hear from marketers that they want to "test direct mail marketing" and my first response is to recommend multi-touch direct mail campaigns. What surprises me is how often marketers that are new to direct mail are thinking they'll send out a single touch of say, 500 pieces to evaluate … Read more about Multi-touch Direct Mail Campaigns Get Better Response
Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Do you want to add a high response, data-driven and reliable channel to your direct-to-consumer marketing strategy? Direct mail could be your best bet. The direct-to-consumer (D2C) industry has seen rapid growth, disrupting traditional retail stores. Often, D2C brands are digital … Read more about Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Direct Mail Testing – A Best Practices Guide
Data-driven marketers are focused on taking an analytical approach to campaign strategy and measuring marketing performance. That's why so many marketers are intrigued by the idea of incorporating direct mail testing as a tool to create continuous improvement and a deeper understanding of what … Read more about Direct Mail Testing – A Best Practices Guide
Commerce Marketer Podcast With Greg Zakowicz
When Greg Zakowicz, Senior Commerce Marketing Analyst at Netsuite, approached me to participate in his Commerce Marketer podcast, I jumped at the opportunity. Greg's audience includes some of the most forward thinking marketers at retail and ecommerce companies - a perfect group to speak to about … Read more about Commerce Marketer Podcast With Greg Zakowicz
Direct Mail For HubSpot Free CRM
With the recent announcement from HubSpot of their new free email marketing tools bundled into the HubSpot Free CRM, we were eager to learn what types of integration options might be available for Postalytics users. We were hoping that the new update might make it easier to send direct mail for … Read more about Direct Mail For HubSpot Free CRM
Better Digital Proofs For Direct Mail – Postalytics Update
In direct mail marketing, the digital proof is a tool that enables the marketer to self examine the final output of the creative, prior to the actual print run. Digital proofs are used to: Digital Proofs in Postalytics Just Got Better Postalytics has always had a robust Template Proofer that … Read more about Better Digital Proofs For Direct Mail – Postalytics Update
How To Find The Best Consumer Mailing List For Direct Mail Campaigns
Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns
How Does the Direct Mail Process Work?
Set up a direct mail campaign in 8 easy steps Are you a marketer that is interesting in getting your feet wet with direct mail marketing? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline … Read more about How Does the Direct Mail Process Work?