So, you want to dive into direct mail marketing but are worried about how you can track your results and integrate direct mail with your digital and email marketing activities. Personalized URLs printed on each mailpiece can solve your problem. Not too long ago, measurement and integration … Read more about How To Use Personalized URLs to Measure Direct Mail Response
How To Submit A Guest Post To The Postalytics Blog
The Postalytics Direct Mail Marketing Tech, Tools & Tips blog is a fast growing marketing technology blog. We’re always on the lookout for outstanding marketing content from great writers and designers to contribute guest posts. What We Look For In Every Post We Publish Our guest … Read more about How To Submit A Guest Post To The Postalytics Blog
Use Online Direct Mail Templates To Reduce Fees And Save Time
If you utter the phrase “direct https://www.postalytics.com/blog/direct-mail-cost/mail templates” or even just the word “template” to an art director, don’t expect much enthusiasm. You even may end up seeing a sneer. Indeed, to art directors and graphic designers trained to think creatively, the … Read more about Use Online Direct Mail Templates To Reduce Fees And Save Time
USPS 2020 Postage Increase
The USPS has been raising prices on postage annually for several years now, as pressure to rationalize it's business model while dealing with federally required unprofitable services is forcing mailers to pay more. As a result, the USPS 2020 postage increases will be rolling out soon. The … Read more about USPS 2020 Postage Increase
Holiday Open House vs. Cool Underwear
Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear
How To Select The Right Direct Mail Offer
The direct mail offer you choose will have a huge impact on the response and ROI of your next direct mail campaign. A good offer will generate high response. A less-than-enticing offer? Not so much. No offer at all? Don’t count getting responses. Direct mail strategists spend a lot of time … Read more about How To Select The Right Direct Mail Offer
Direct Mail Thought Leadership Series Interview: Tod Cordill
Tod Cordill of Moderno Strategies is a marketer who engages with small to mid sized B2B firms and rolls up his sleeves to assist them build scalable, growing demand and revenue generation programs. Tod has a deep understanding of how direct mail can be deployed to work with marketing automation, … Read more about Direct Mail Thought Leadership Series Interview: Tod Cordill
Multi-touch Direct Mail Campaigns Get Better Response
I often hear from marketers that they want to "test direct mail marketing" and my first response is to recommend multi-touch direct mail campaigns. What surprises me is how often marketers that are new to direct mail are thinking they'll send out a single touch of say, 500 pieces to evaluate … Read more about Multi-touch Direct Mail Campaigns Get Better Response