Direct mail often gets the eyeballs and the engagement that digital platforms don’t deliver. But creating effective direct mail pieces doesn’t simply happen. Effective design, a strong call to action, and clear messages are all imperative. Color, too, is critical. Tomes have been written about … Read more about What Colors Work Well in Direct Mail Marketing?
7 Insurance Marketing Strategies to Generate More Leads This Year
The insurance marketing strategy can make or break your insurance business. In order to thrive, insurance businesses need to generate more leads, sell better coverage, and foster relationships with clients. Luckily, insurance marketing strategies can help you reach two of these goals.Before we … Read more about 7 Insurance Marketing Strategies to Generate More Leads This Year
Postalytics Agency Edition Update August 2022
We've just pushed live a new Postalytics Agency Edition update, a major new release of Postalytics with important new features that will help users get more done, scale their operations more efficiently and ultimately deliver better direct mail campaigns. There's a tremendous amount of new … Read more about Postalytics Agency Edition Update August 2022
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including … Read more about Getting Started with Postalytics
Why You Need Direct Mail for Professional Services Marketing
As the leading direct mail automation platform, we spend a lot of time studying professional services marketing. So, let’s dive right in and explore how to market professional services this year. Professional services and consulting firms in fields such as accounting, financial services, … Read more about Why You Need Direct Mail for Professional Services Marketing
8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Are you looking for creative direct mail ideas that will help you blast past your targets in the next marketing campaign? If so, you've come to the right place. As the leading direct mail automation platform, we spend a lot of time looking into the best ways to optimize direct mail campaigns. … Read more about 8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Every Door Direct Mail (EDDM) vs Direct Mail Marketing
As a leading direct mail marketing platform, we spend a lot of time studying the effectiveness of popular marketing channels. Let’s take a closer look into the two exciting and emerging marketing channels – Every Door Direct Mail and Personalized Direct Mail Marketing. Direct mail is the talk … Read more about Every Door Direct Mail (EDDM) vs Direct Mail Marketing