PRESS RELEASE November 25, 2022 How and When to Pivot Your Business Featuring Dennis Kelly on The Entrepreneur MBA Podcast Pivoting is a key strategy in business, but unfortunately, many small business owners tend to wait too long to implement it. Pivoting your business allows you to … Read more about Postalytics Podcast: Dennis Kelly & Stephen Halasnick
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?
Personalization with Variable Images and HighLevel Integration Now Live
Direct mail personalization tools and integrations are two of the most commonly used categories of features of Postalytics. We've invested heavily in both categories, and our most successful customers often use them. That's why we're excited to announce that we've launched two highly anticipated … Read more about Personalization with Variable Images and HighLevel Integration Now Live
Direct Mail vs. Email: Who’s The ROI Winner?
Decision makers are always on the lookout for the goldilocks between marketing costs and ROI. Marketers are likely to pay twice as much for executing direct mail campaigns than using email marketing. Between the costs of buying paper, printing, and postage, not to mention inflation and supply … Read more about Direct Mail vs. Email: Who’s The ROI Winner?
7 Best Higher Education Marketing Strategies Right Now
As a direct mail automation platform, we analyzed higher education marketing strategies to help you recruit exceptional students, build a timeless legacy, and reach institutional goals. Marketing higher educational institutions are just as essential as marketing any other business. Beyond the … Read more about 7 Best Higher Education Marketing Strategies Right Now
How to Get the Most Bang for Your Direct Marketing Buck
Are you wondering how to get the most bang for your marketing buck? You’re not alone. As the postcard marketing & mail automation platform, we spend a lot of time analyzing channels that generate the best returns on investment (ROI). Many marketers favor email over postal mail because … Read more about How to Get the Most Bang for Your Direct Marketing Buck
Direct Mail Marketing Stands Out for Healthcare Firms
Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms