QR codes have come a long way since they were developed for tracking individual components in car factories in the early 1990s. They were once called a dying fad. However, with the Apple iOS 11 update that allowed users to scan QR codes in their native camera app and the pandemic forcing people … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year?
Mail Address Savings Analysis Now Live
Postalytics has always been saving our customers money through several layers of address validation and verification. Now, with the latest software update, we've created a tool that gives you summary and detailed information about how much money you've saved by not sending mail to invalid addresses. … Read more about Mail Address Savings Analysis Now Live
How Marketers can Stand Out with Direct Mail on Demand
Everywhere we turn today, it seems that technology has changed generations-old practices. One obvious evolution has been the onset of “on demand”. Many things that used to take weeks of preparation and planning are now possible to do almost instantly as services are available via cloud-based … Read more about How Marketers can Stand Out with Direct Mail on Demand
Real Estate Direct Mail Marketing: The Beginners Guide
Savvy agents, investors, and marketers are deploying automated real estate direct mail marketing campaigns to scale up their prospecting for listings, buyers, and prospects with great success. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate … Read more about Real Estate Direct Mail Marketing: The Beginners Guide
Top Digital Agency Services for 2023
Feeling overwhelmed with the number of digital agency services you can offer? You’re not alone. As a marketing automation platform, we spend a lot of time researching what clients want from their agencies. Marketing services have become an integral part of business growth. It helps generate … Read more about Top Digital Agency Services for 2023
Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Printed direct mail should be a part of creative agencies’ integrated multimedia marketing campaigns for their clients. “Triggered” mailing is a proven method of generating referrals and repeating business, but what are the best ways to reach existing customers at the right time? “As much as … Read more about Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Can AI Write Your Marketing Copy? Here’s Your Answer
If you work in marketing, communications, or writing, no doubt you’ve heard all about artificial intelligence (AI) systems that create content and, in theory, might eliminate professional writers. Examples of copy created by AI flood the internet. This is either compelling and exciting or … Read more about Can AI Write Your Marketing Copy? Here’s Your Answer
What Does Geocoding Have To Do With Direct Mail?
Are you looking to improve the response rates and ROI of your direct mail marketing campaigns? We might just have something to help you maintain your edge. As the leading direct mail automation platform, we spend a lot of time testing and analyzing marketing technologies. And here’s something you … Read more about What Does Geocoding Have To Do With Direct Mail?