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Direct Mail Marketing Tech, Tools & Tips – Postalytics Blog

March 24, 2023 by Dennis Kelly

Direct Mail and AR: How Agencies Can Lead Clients into the Metaverse

Direct Mail and AR: How Agencies Can Lead Clients into the Metaverse

Used as a verb, the word augment means making (something) greater by adding to it. Augmented reality (AR) technology superimposes computer-generated imagery on a user’s view of the real world. Remember the Pokémon Go app that changed the future of mobile gaming in 2014? That is AR. While nearly all … Read more about Direct Mail and AR: How Agencies Can Lead Clients into the Metaverse

March 24, 2023 by Dennis Kelly

How to Personalize Your Direct Mail Landing Pages for Greater Impact

How to Personalize Your Direct Mail Landing Pages for Greater Impact

There’s one thing most businesses can agree on — there’s too much competition. If you provide your audience the same experience they can get everywhere else, why would they convert into your customer?   The same goes for your landing pages. When a potential customer arrives on … Read more about How to Personalize Your Direct Mail Landing Pages for Greater Impact

March 22, 2023 by Dennis Kelly

The Complete Guide to Direct Mail Management Tools

The Complete Guide to Direct Mail Management Tools

Consumers are bombarded with digital ads. And cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achieve this effort. You can provide your customers with a unique, fast, and personalized experience that makes your … Read more about The Complete Guide to Direct Mail Management Tools

March 19, 2023 by Dennis Kelly

You Don’t Need to Be an Expert to Send Direct Mail

You Don’t Need to Be an Expert to Send Direct Mail

Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail

March 18, 2023 by Dennis Kelly

Celebration of Cinco de Mayo

How Marketers Can Wish Happy Cinco de Mayo this Year

Cinco de Mayo (May 5th) is the date forever stamped in American collective memory. Millions of individuals are going to celebrate by enjoying their favorite festivities on this day. For businesses, this creates a great opportunity and a problem. Everyone from restaurant owners to nonprofit … Read more about How Marketers Can Wish Happy Cinco de Mayo this Year

March 17, 2023 by Dennis Kelly

Phone tracking mail delivery time

How long will mail take from zip code to zip code?

USPS mail from zip code to zip code Are you frustrated because mail delivery times are slower than predicted from zip code to zip code? As a direct mail automation & bulk mail service, we understand the importance of knowing when your mail will arrive at the wanted zipcode. We help track … Read more about How long will mail take from zip code to zip code?

March 14, 2023 by Dennis Kelly

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QR Codes for Marketing: How to Drive Even More Leads This Year?

QR codes have come a long way since they were developed for tracking individual components in car factories in the early 1990s. They were once called a dying fad. However, with the Apple iOS 11 update that allowed users to scan QR codes in their native camera app and the pandemic forcing people … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year?

March 7, 2023 by Dennis Kelly

Savings analysis and mailer details

Mail Address Savings Analysis Now Live

Postalytics has always been saving our customers money through several layers of address validation and verification. Now, with the latest software update, we've created a tool that gives you summary and detailed information about how much money you've saved by not sending mail to invalid addresses. … Read more about Mail Address Savings Analysis Now Live

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Recent Posts

  • 2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know
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  • What Is CASS? How Postalytics Uses USPS Address Validation to Deliver Smarter Direct Mail
  • Postalytics Is Headed to New Orleans: Proud Sponsor of the 2025 NTCA Marketing and Sales Conference
  • Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics

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