New Premium HubSpot integration makes direct mail as automated, trackable, and data-driven as email with expanded support for HubSpot Custom Objects "Version 3 of the Postalytics HubSpot direct mail integration makes direct mail as simple and trackable as digital campaigns, giving marketers … Read more about Postalytics Updates HubSpot Direct Mail Integration with Custom Objects Support
Unlocking the Power of Data and Creative Messaging in Financial Services
Building Trust & Driving Engagement in a Highly Regulated Industry Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In the world of financial services, trust isn’t just important, it’s everything. Whether you're a bank, an insurer, or a … Read more about Unlocking the Power of Data and Creative Messaging in Financial Services
Boost HubSpot Direct Mail Campaigns with Workflows and Automation
Many businesses rely on HubSpot to store customer data, and marketing teams leverage this information to send personalized emails and create targeted ad campaigns using HubSpot’s powerful Workflows feature. However, when it comes to direct mail marketing, HubSpot lacks native automation for sending … Read more about Boost HubSpot Direct Mail Campaigns with Workflows and Automation
Top 8 Free HubSpot Tools To Grow Your Business
Are you looking for free HubSpot tools that can leverage your investment in HubSpot’s marketing software? Here’s the good news: there’s a large, growing ecosystem of free HubSpot tools that can help you solve a wide range of problems with powerful, integrated software solutions. Best … Read more about Top 8 Free HubSpot Tools To Grow Your Business
Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times
Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In health care, change is constant. But today, change feels especially disruptive for health insurance. The 2025 federal budget reconciliation law, the “One Big Beautiful Bill Act,” includes … Read more about Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times
From Hype to Hands-On: Scott Brinker on AI Adoption in Marketing Tech
Marketing Tech's Identity Crisis—and AI’s Cure Marketing technology has never sat still. From a handful of tools in 2011 to thousands of platforms today, MarTech has evolved into a sprawling universe of innovation, complexity—and opportunity. But with complexity comes a paradox: marketers are … Read more about From Hype to Hands-On: Scott Brinker on AI Adoption in Marketing Tech
How to Execute a Flawless Marketing Process in Regulated Industries
Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries Imagine you’re a Medicare health insurance marketer. You’ve spent months preparing your campaign for annual enrollment—but on October 15th your campaign isn’t launched. Why? Your new marketing claim … Read more about How to Execute a Flawless Marketing Process in Regulated Industries
Supercharged Direct Mail Automation for HubSpot: Postalytics Extends Its Lead with Enhanced Integration
Since 2017, Postalytics has led the way in bringing direct mail automation for HubSpot users into the digital age. As the first direct mail platform to build a custom HubSpot integration, we set the standard. Today, with more than three times the number of HubSpot integration installations than … Read more about Supercharged Direct Mail Automation for HubSpot: Postalytics Extends Its Lead with Enhanced Integration