Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How to Leverage CRM for Effective Direct Mail Automation
If you've ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though … Read more about How to Leverage CRM for Effective Direct Mail Automation
How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space. It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that's only the tip of the iceberg. Many of our clients … Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
How Many Stamps Do I Need? The US Mail Postage Explained
How many stamps do you need? Do you want to send mail, but you do not know how many stamps to buy? Postage can be confusing since the United States Postal Service (USPS) offers many different options. As a direct mail automation & bulk mail service, we understand the importance of knowing … Read more about How Many Stamps Do I Need? The US Mail Postage Explained
Mailing Address Format Canada
How to address Canada mail with the correct address format When sending a mail to Canada, you might think it's as easy as addressing an envelope and popping a stamp on it. While this is true for other countries, Canada is a little different. If you're not following an international standard, you … Read more about Mailing Address Format Canada
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
New Automated File Campaigns – News
Postalytics Announces Automated File Campaigns to Round Out Trio of Build Once, Run Continuously Options Smart Send and Triggered Drip Campaigns Get A New Baby Sister ROCKLAND, Mass., Mar. 9, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct … Read more about New Automated File Campaigns – News
The Best Direct Mail Automation Software in 2024
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking … Read more about The Best Direct Mail Automation Software in 2024