GoHighLevel Pricing: Is It Worth The Cost?

GoHighLevel is a marketing and sales platform designed for agencies. It offers various pricing plans to meet the requirements of agencies at different levels.

The platform has a ton of features you can work with. However, that also makes it difficult to know which plan will give you the highest ROI.

When we integrated our direct mail automation platform with GoHighLevel, our team rigorously tested the platform. In this guide, we’ll explore the pricing plans GoHighLevel offers and which is best suited for your business. Let’s get started.

Table of Contents

Main Features of GoHighLevel

GoHighLevel is a comprehensive platform offering a suite of tools tailored for agencies. Here are its main features:

  • CRM: A robust customer relationship management system that centralizes client data, tracks interactions, and manages customer relationships.
  • Pipeline management: Visual sales pipelines that help track leads and deals through various stages, improving sales processes and forecasting.
  • Email marketing: Tools for creating, sending, and automating email campaigns with customizable templates.
  • SMS marketing: Capabilities for sending targeted SMS campaigns, reminders, and automated messages.
  • Landing page and website builder: An easy-to-use drag-and-drop builder for creating high-converting landing pages without coding skills.
  • Online scheduling: Integrated appointment scheduling that allows clients to book meetings or services directly, reducing administrative workload.
  • Review monitoring: Tools to monitor and manage online reviews that help businesses maintain a positive online reputation and address customer feedback promptly.
  • Reporting and analytics: Comprehensive analytics and reporting features provide insights into campaign performance, sales, and customer behavior.
  • Integrations: Seamless integration with various third-party applications and tools, enhancing the platform’s functionality and compatibility with existing workflows

How Much Does GoHighLevel Cost?

GoHighLevel offers different pricing plans for different agencies. They cater to two growth levels – an agency just starting its journey and one requiring extensive features as it has matured into a later growth stage.

They break their pricing into two plans and some additional services.

GoHighLevel Starter Plan

The GoHighLevel Starter Plan offers essential features for small businesses and agencies. This plan provides a comprehensive foundation for managing client relationships and marketing campaigns within a single, user-friendly platform. It costs $97 per month.

Starter Plan Features

The GoHighLevel Starter 

Plan includes the following features:

  • Unlimited users: The plan allows you to add as many users as possible.
  • Unlimited contacts: Scale easily, as the platform does not limit the number of contacts you can include.
  • CRM functionality: A comprehensive CRM platform to track and manage client interactions.
  • Funnel builder: Guide your leads through the conversion process by designing and building sales funnels.
  • Email templates and marketing: Create, customize, send, and automate email campaigns with professional templates.
  • Landing page builder: Drag-and-drop interface to create high-converting landing pages.
  • Online scheduling: Integrated scheduling tool for clients to book appointments directly.
  • Social media scheduler: Plan and automate social media posts across various platforms.

GoHighLevel Unlimited Plan

The GoHighLevel Unlimited Plan offers all-inclusive features for agencies seeking comprehensive marketing solutions. This plan is an upgrade of the starter plan and is most suitable for growing agencies or those at a later growth stage. It costs $297 per month.

Unlimited Plan Features

The GoHighLevel Advanced Plan includes the following features:

  • Agency starter inclusions: CRM, funnel builder, email templates and marketing, SMS marketing, landing page builder, online scheduling, social media scheduler, and basic reporting and analytics.
  • API Access: Enables custom integrations and enhanced connectivity with other software systems.
  • Unlimited sub-accounts: Create and manage unlimited client accounts, which are ideal for scaling operations and handling multiple clients.
  • Branded desktop app: Get a customizable, white-labeled desktop application that reinforces your agency’s brand identity.
  • White-labeling: Full platform customization to reflect your agency’s branding, including logos and custom domains.

GoHighLevel Services Pricing

GoHighLevel offers extra services in addition to the basic features in each plan. Below are the services you can expect with a tentative cost structure.

LC-Phone Pricing

This service lets you contact your customers or leads directly through the GoHighLevel platform. Their features come at different prices listed below:

  • Local Numbers: $1.15/month
  • Toll-Free Numbers: $2.15/month
  • Outbound SMS: $0.0079/segment
  • Inbound SMS: $0.0079/segment
  • Outbound MMS: $0.0200/segment
  • Inbound MMS: $ 0.0100/segment
  • Outbound Call: $0.0140/minute
  • Inbound Call: $0.0085/minute

LC-Email Pricing

GoHighLevel allows you to use their built-in email service to send emails to your contacts. Without this, agencies would need to either integrate with other tools or use multiple platforms and risk data silos.

They charge $0.675 for 1000 emails, and their email verification service is priced at $2.50 per 1000 email verifications.

LC-Premium Triggers and Actions Pricing

This allows agencies to connect workflows to external systems without using third-party tools like Zapier or Integromat. Once you enable this, you’ll get 100 free executions. Once you use these, you’ll have to pay $0.01 per execution.

LC-Content AI Pricing

Content AI in GoHighLevel saves you time by helping you create social content and posts, write website copy, and generate emails for your sub-accounts. This service gets you results within seconds. The service is free to use till 500 words. Once you use this, the cost will be an average of $0.09 per 1000 words.

LC-Review AI Pricing

The Review AI feature allows you to make review management more efficient. One way it does that is by automating review responses. While the first three responses are free, you must pay $0.08 per additional response.

GoHighLevel Add-Ons and Extras

Apart from these extra services, you can also opt for add-ons the platform provides:

  • Basic and advanced account setup: The account setup involves an onboarding/consultation call with an expert. The basic setup has a one-time fee of $300, while the advanced one costs $1000.
  • Priority support: If you need immediate assistance, the cost is $300 per month.
  • HIPAA compliance: This add-on is beneficial for healthcare companies, and it costs $297 per month.
  • White-label mobile app: While the advanced plan comes with a white-label desktop app, it does not extend to the mobile app. This add-on costs $497 per month.

Is GoHighLevel Worth It?

The short answer – it depends on your business needs. GoHighLevel offers features that streamline operations, enhance marketing efforts, and improve client management. It can potentially provide significant ROI.

However, small businesses might find the costs outweigh the benefits if they don’t utilize all the features. The investment in such a robust platform might be too high compared to their immediate needs or budget.

GoHighLevel is worth it if your business requires a wide range of integrated marketing and sales tools, and you can leverage these features for growth. It’s essential to assess your specific needs and potential ROI before committing.

Which GoHighLevel Plan Should I Choose?

Choosing the right GoHighLevel plan depends on your business size and needs:

  • Starter plan: This is ideal for small businesses and agencies starting. It includes essential features like CRM, email and SMS marketing, funnel and landing page builders, and online scheduling. You should choose this if you need a solid foundation for managing marketing and client relationships.
  • Unlimited plan: This plan is best for growing agencies needing more advanced features. It offers every feature in the Starter Plan plus unlimited users, sub-accounts, white-labeling, and enhanced reporting. Opt for this if you’re scaling and require more flexibility and branding options.

The platform offers a 14-day free trial to test the different features and then decide on the best plan for you.

How to Maximize the Value of Your GoHighLevel Subscription?

If you have decided to invest in GoHighLevel, you will want to maximize your subscription. Here are four tips you can try.

Leverage automation to make workflows efficient

GoHighLevel offers many marketing automation features you can use to create seamless workflows. These ensure consistent communication with leads and customers, reduce manual effort and minimize human errors. Creating strategic workflows frees up your team’s time to work on other high-value activities.

Utilize comprehensive analytics

The platform allows you to monitor metrics like email open rates, click-through rates, conversion rates, and customer acquisition costs. You can use these insights to identify what’s working and what isn’t, allowing you to make data-driven decisions.

Personalize customer communication

GoHighLevel allows you to segment your audience based on behavior, demographics, and past interactions to tailor your messaging. You can create email and direct mail campaigns that address your audience’s specific needs and preferences. This helps build strong relationships and increase conversions.

Integrate and expand your tech stack

GoHighLevel can integrate with other tools and platforms to create a seamless tech ecosystem. This ensures your data does not remain in silos and can quickly move from one platform to another. 

Among its many integrations, GoHighLevel integrates with Postalytics, making your direct campaigns a breeze. If you want to know more about this integration, get a free trial of Postalytics or contact our integration experts.


1. Can I use GoHighLevel for free?

While GoHighLevel does not offer a free account, it has a 14-day free trial you can opt for. This allows you to test most of the features for free and get a good idea of how the platform operates.

2. Does GoHighLevel offer any discounts or offers?

GoHighLevel offers several discounts and special deals. The most common discount is available for annual subscriptions, which provides a 17% savings compared to monthly payments. GoHighLevel often participates in seasonal promotions such as Black Friday and Cyber Monday, where they have previously offered discounts of up to 50% for the first three months.

3. Does GoHighLevel restrict features for its free trial?

GoHighLevel does not restrict features during its 14-day free trial except for certain add-ons and additional services. Users can access all the functionalities available in their chosen plan. This allows them to explore the platform’s full feature set before committing to a subscription.