How many addresses should be on your direct mailing list to generate 1,000 responses? Ideally, just 1,000. Achieving a 100% response rate would make you a direct mail marketing genius—reaching the perfect audience with the right offer at the ideal moment. While that goal is unrealistic, it … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
Restaurant Marketing: 15 Most Effective Tactics in 2024
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses to compete with, which makes standing out among local customers a top priority. But how do you make your … Read more about Restaurant Marketing: 15 Most Effective Tactics in 2024
B2B Lead Nurturing: Automate Direct Mail to Boost Results
Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results
Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind while … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Top 7 Sales Strategies for ISPs to Close More Subscribers
As an Internet Service Provider (ISP), you have to seek new ways to gain more customers. At the same time, you find your business fighting for attention in a market filled with big players and new entrants. But worry not! In this guide, we’ll take you through the best sales strategies that … Read more about Top 7 Sales Strategies for ISPs to Close More Subscribers
The Beginners Guide to Nonprofit Marketing in 2024
In 2024, nonprofit marketing will become more important than ever. That’s because the dynamic nature of media today makes it easy for people to forget the problems that the rest of the world is experiencing. The new age of media has introduced the aspect of scrolling, allowing users to move … Read more about The Beginners Guide to Nonprofit Marketing in 2024
Canada Post Postage Rates 2024
Feeling overwhelmed trying to keep track of Canada Post postage rates each year? You're not alone. Canada Post, known in French as Postes Canada, is the primary postal operator in Canada. Each year it provides mail service to more than 16 million addresses distributed by 6,200 post offices across … Read more about Canada Post Postage Rates 2024
Canada Post Delivery on Weekends and Holidays
Canada Post, known in French as Postes Canada, is the primary postal operator in Canada. Each year it provides mail service to more than 16 million addresses distributed by 6,200 post offices across Canada and delivered by 25,000 letter carriers. The territory covered by Canada Post is … Read more about Canada Post Delivery on Weekends and Holidays


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