How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you can. Even better, the service is free, and users can receive a digital preview of their incoming mail … Read more about When Does USPS Informed Delivery Update? The Ultimate Guide
PO Box vs. Street Address: Delivering Postal Mail via USPS
Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS
![[POSTALYTICS] Why QR Codes In Marketing Suddenly Make Sense](https://www.postalytics.com/wp-content/uploads/2023/08/POSTALYTICS-Why-QR-Codes-In-Marketing-Suddenly-Make-Sense-1024x536.png)
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
![[POSTALYTICS] The 11 Essential elements of a strong creative brief](https://www.postalytics.com/wp-content/uploads/2019/11/POSTALYTICS-The-11-Essential-elements-of-a-strong-creative-brief-1024x536.png)
The 11 Essential Elements Of A Strong Creative Brief
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
![[POSTALYTICS] Think Outside the Envelope 10 Direct Mail Marketing Ideas to Grow Your Business](https://www.postalytics.com/wp-content/uploads/2023/07/POSTALYTICS-Think-Outside-the-Envelope-10-Direct-Mail-Marketing-Ideas-to-Grow-Your-Business-1024x536.png)
Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
How to Clean Up Your Mailing List & Avoid Duplicates
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it's also a complete waste of resources. It's time we talk about duplicates in your mailing … Read more about How to Clean Up Your Mailing List & Avoid Duplicates