USPS's Informed Delivery is a game-changer for businesses and consumers alike. At Postalytics, we understand the potential of this innovative service. By offering users a preview of their incoming letter-sized mail and packages, Informed Delivery keeps them in the know and in control. Conversely, … Read more about What is USPS’s Informed Delivery and How to Set it Up?
Basics to Wins: Guide to Targeted Marketing for Internet Providers
“If you’re selling to everyone, you’re selling to no one,” is an age-old adage that holds true to this day. If your campaigns are underperforming, the reason could be improper targeting. Instead of sending direct mails or emails to everyone in your audience list, it's time you implemented … Read more about Basics to Wins: Guide to Targeted Marketing for Internet Providers
Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
When Does USPS Informed Delivery Update? The Ultimate Guide
How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you can. Even better, the service is free, and users can receive a digital preview of their incoming mail … Read more about When Does USPS Informed Delivery Update? The Ultimate Guide
PO Box vs. Street Address: Delivering Postal Mail via USPS
Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS
![[POSTALYTICS] Why QR Codes In Marketing Suddenly Make Sense](https://www.postalytics.com/wp-content/uploads/2023/08/POSTALYTICS-Why-QR-Codes-In-Marketing-Suddenly-Make-Sense-1024x536.png)
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
![[POSTALYTICS] The 11 Essential elements of a strong creative brief](https://www.postalytics.com/wp-content/uploads/2019/11/POSTALYTICS-The-11-Essential-elements-of-a-strong-creative-brief-1024x536.png)
The 11 Essential Elements Of A Strong Creative Brief
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail