Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space. It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that's only the tip of the iceberg. Many of our clients … Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
The Best Direct Mail Automation Software in 2024
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking … Read more about The Best Direct Mail Automation Software in 2024
Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
Do you want to create seamless workflows and reduce the time spent on manual activities? Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not … Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
Senior Living Marketing: 10 Effective Strategies for Success
As the senior population in the US continues to increase, senior living is an ever-growing target for marketing. As a senior living facility or retirement home owner, you might seek ways to increase awareness and generate leads. Or, as a healthcare provider, you could be trying to market your … Read more about Senior Living Marketing: 10 Effective Strategies for Success
New Workforce Training Program – News
Massachusetts Workforce Training Program Brings Postalytics Academy to Small Businesses Grant-Funded Direct Mail Training Now Available to Employees ROCKLAND, Mass., Feb. 29, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, is now … Read more about New Workforce Training Program – News
Senior Living Direct Mail: Best Practices & Examples
According to the Census Bureau’s 2020 population estimate, about 58 million adults aged 65 and older live in the U.S. Whether you want to build awareness for your assisted living center or get more leads for supplements aimed at seniors, direct mail is a great way to reach these adults. It … Read more about Senior Living Direct Mail: Best Practices & Examples