Direct mail is a terrific medium.Mail makes it easy to reach targeted households, and it engages multiple senses, which impacts information retention and brand recognition. Unlike digital messages, postal mail is immune to spam filters and ad blockers. It gets opened and enjoys a read rate far … Read more about We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
The Complete Guide to Direct Mail Management Tools
Consumers are bombarded with digital ads. And cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achieve this effort. You can provide your customers with a unique, fast, and personalized experience that makes your … Read more about The Complete Guide to Direct Mail Management Tools
You Don’t Need to Be an Expert to Send Direct Mail
Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail
How Marketers Can Wish Happy Cinco de Mayo this Year
Cinco de Mayo (May 5th) is the date forever stamped in American collective memory. Millions of individuals are going to celebrate by enjoying their favorite festivities on this day. For businesses, this creates a great opportunity and a problem. Everyone from restaurant owners to nonprofit … Read more about How Marketers Can Wish Happy Cinco de Mayo this Year
The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Are you struggling to keep track of your direct mail campaigns? Even worse, are you wasting money on undeliverable mail? You're not alone. As the leading direct mail automation platform, we spend a lot of time studying how mail delivery works. The U.S. Postal Service is well known to … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
How Long Does First Class Mail Take?
The United States Postal Service (USPS) offers a range of delivery options when sending mail or packages across the United States. The most common methods are First-Class Mail or Standard Mail- also known as Retail Ground Mail. To make an informed decision about which option is best for you, it … Read more about How Long Does First Class Mail Take?
Sending Your First Mail Campaign
Sending your first direct mail campaign can feel like a hefty experience. Luckily, with Postalytics, you can launch a campaign quickly and effectively in 3 simple steps: Direct mail automation brings much more than a seamless process and speed. Think about having all the capabilities … Read more about Sending Your First Mail Campaign
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?