Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place. For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At … Read more about Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
Standard Mail vs First Class – What’s the Difference?
Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?
Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
8 Direct Mail Automation Workflows and Examples
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. But direct mail still works. In fact, 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail. Traditional direct mail … Read more about 8 Direct Mail Automation Workflows and Examples
Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing