Direct Mail Retargeting

Retargeting Platform for All Your Marketing Needs

Are you looking for a mail retargeting platform? Postalytics has everything you may need to connect with your customers. Our platform is designed to be easy to use and effective in all marketing campaigns. With our mail retargeting software, you’ll be able to reach your customers with personalized messages across all of their devices. We can help you grow your business by targeting those who have shown interest in what you offer but haven’t yet made a purchase.

Direct Mail Re Targeter

You can’t build your business without effective marketing. But it’s expensive, risky, and overall time-consuming.  Getting the right message to right people at the right time is challenging. In addition, If you miss the chance, your prospects are gone.

Postalytics solves these problems by automatically retargeting your leads with personalized offers that are relevant to them based on their mail preferences. This means you’ll have more people opening your mailers and converting at higher rates than ever before!

Ecommerce Retargeting

The pandemic has only increased our love for online shopping. However, with strong demand usually comes strong competition. Online businesses are trying to stand out with eCommerce retargeting campaigns where you can send additional promo materials to your customers and prospects. Give them a discount on the next purchase or reward them with a free coupon after they leave a review on your shop.

Email Retargeting

Email retargeting is a targeted promotion where companies can contact customer segments with direct mail on top of the digital email. Email retargeting has a greater impact than just using email. With automated workflows, you can re-engage your past customers based on their behavior or reach out to nearly converted leads and give them what they need to make the purchase. You can integrate Postaltyics with most email providers and create, for example, Mailchimp retargeting campaign that automatically sends out letters to your list based on Mailchimp data.

Social Media Retargeting

Social media retargeting can also be done with mail. It is an advertising technique that involves targeting people who have already interacted with your social media promotion. This is done by placing ads on social media platforms like Facebook or Twitter or on ad networks like Google and then using Postaltyics to create customized direct mail marketing campaigns. With our integration tools such as Zapier and CRMs, you can automatize your efforts every step of the way.

Remarketing vs. Retargeting

Remarketing and retargeting are sometimes used interchangeably, but the terms describe two different tactics. The main difference between remarketing vs. retargeting is that retargeting works in symphony with paid ads and targets audiences who have already visited your website or social media profile. Conversely, remarketing focuses on email to mail re-engagement for mostly the past customers who have already spent money with your business.

Remarketing Strategies

One of the best remarketing strategies is the use of a mail retargeting system or at least a mail segmentation strategy. In mail retargeting, you should send the mail with the mailer’s name and logo on them. The email subject lines should be customized to be relevant to the person receiving them, as this will increase the response rate significantly.

Using either a mail retargeting or email retargeting strategy is an excellent way to find out your potential customers and upsell to people who are already satisfied with your brand. Let your prospects know you care about their problems and that you know how to stand out and deliver solutions.

FAQ’s

What is direct mail retargeting?

Mail retargeting entails sending mailers to consumers who have either received correspondence from a company or expressed an interest in a company’s products. The mailers will contain relevant advertising and coupons that will appeal to those consumers. Using mail retargeting limits costs for small and medium companies by not paying to advertise on radio, tv, or online programs.

How effective is mail retargeting?

Direct mail has one of the highest response rates in the industry. When it comes to retargeting, the average response rate soars from 5% to 23% because you’re more certain the prospect is interested in your offer. You’re simply leaving a subtle reminder in your potential customer’s busy life. Simply, mail retargeting is highly effective.