Long time mailers in the United States often have existing postage accounts with the USPS that they would prefer to continue to use with their Postalytics campaigns. We've created a process for USPS self-funded permit configuration with Postalytics and our print partners. After the permit is … Read more about USPS Self-funded Postage Permit Configuration
Business Reply Mail
Business Reply Mail Terrifyingly good response rates with business reply mail Improve Response Rates Now Astoundingly easy to connect with customers Business reply mail is a service that allows business owners to send mail to potential or current customers … Read more about Business Reply Mail
7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age
Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
In recent years the popularity of automation, analytics, and artificial intelligence have turned direct mail marketing strategies upside down. Traditionally, direct mail marketing was primarily a large "batch" style channel, with lots of manual steps, for generating straight sales and leads. Its … Read more about Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Do you want to add a high response, data-driven and reliable channel to your direct-to-consumer marketing strategy? Direct mail could be your best bet. The direct-to-consumer (D2C) industry has seen rapid growth, disrupting traditional retail stores. Often, D2C brands are digital … Read more about Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
23 Ways to Get Finicky Readers to Open Your Emails
The following is a guest post courtesy of Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing A person’s inbox is oftentimes like a bucket left out in the rain—it gets nothing but filled all day long. Getting your emails read amid the noise can be … Read more about 23 Ways to Get Finicky Readers to Open Your Emails
Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
Digital tools have revolutionized marketing. Today’s marketers have more data, more tools, and more channels to connect with prospects. SEO, inbound, email marketing, and social media have all left an indelible mark on the marketing landscape. Marketers now have the tools to create multi-channel … Read more about Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
Postalytics Direct Mail FAQ Page: Frequently Asked Questions
We update the Postalytics Direct Mail FAQ page regularly, so check back to see the evolution and growth of the platform. How does Postalytics pricing work? Postalytics bills your credit card for subscriptions (depending on your plan) and per piece fees (either when you launch a campaign or when you … Read more about Postalytics Direct Mail FAQ Page: Frequently Asked Questions