Do traditional direct mail copywriting frameworks still work in the AI era? The most critical component in any successful marketing campaign is a great offer. Without it, you'll have a hard time convincing anyone that you have something worth buying. The second? Great copy. Without great copy, … Read more about 11 Tips For Writing Persuasive Direct Mail Copy with AI
Unlocking the Power of Data Science for Direct Mail Marketing: Insights from Brian Stacey on the Print to Pixel Podcast
In the latest episode of the Print to Pixel podcast, we had the privilege of speaking with Brian Stacey of Decision Science. Brian is a thought leader in leveraging data science for direct mail marketing to enhance marketing strategies, and he shared game-changing insights on how marketers, … Read more about Unlocking the Power of Data Science for Direct Mail Marketing: Insights from Brian Stacey on the Print to Pixel Podcast
The 2025 USPS Refined Service Standards: What Marketers Need to Know
The United States Postal Service (USPS) is shaking things up in 2025 with refined service standards designed to improve delivery reliability and reduce costs. For marketers relying on direct mail—especially those using First-Class Mail and Marketing Mail—these changes are more than just logistics. … Read more about The 2025 USPS Refined Service Standards: What Marketers Need to Know
Kenneth Shark Kinney on Home Services Marketing: Beyond the Sea of Sameness
In the latest episode of Print to Pixel, Postalytics CEO Dennis Kelly sits down with marketing strategist and disruptive customer experience expert Kenneth "Shark" Kinney to explore how home services marketers can break out of the "sea of sameness" through strategic omnichannel integration. With … Read more about Kenneth Shark Kinney on Home Services Marketing: Beyond the Sea of Sameness
Direct Mail with No Minimum Spend: How Technology Has Eliminated Traditional Barriers
Most marketers have been led to believe that direct mail requires large volumes, minimum order sizes, and complex project management to be effective. But what if everything you know about direct mail minimums is outdated? The advantages of direct mail marketing are well-documented, but the … Read more about Direct Mail with No Minimum Spend: How Technology Has Eliminated Traditional Barriers
Why Direct Mail Automation Is Transforming Travel Industry Marketing
The travel industry thrives on visual and experiential marketing—making it perfectly suited for direct mail. But there's a problem: traditional direct mail moves at a glacial pace in an industry where timing and personalization are everything. What if travel marketers could launch highly … Read more about Why Direct Mail Automation Is Transforming Travel Industry Marketing
Bridging Doorsteps and Devices: Postalytics at the Home Services Growth Summit
In the rapidly evolving landscape of home services marketing, staying ahead means embracing innovation, connecting with customers across multiple channels, and leveraging cutting-edge technology. Postalytics is proud to be at the forefront of this transformation as a key sponsor of the Home Services … Read more about Bridging Doorsteps and Devices: Postalytics at the Home Services Growth Summit
Introducing Postalytics Flows: The Game-Changer for Multi-Touch Direct Mail
Our February 25th, 2025, product update marks an exciting milestone for the future of automated direct mail marketing. We're introducing Postalytics Flows, a game-changing new workflow automation tool for multi-touch campaign management. Say Goodbye to Spreadsheets and Manual Work For years, … Read more about Introducing Postalytics Flows: The Game-Changer for Multi-Touch Direct Mail