While you might see the U.S. Postal Service as the faces of friendly local postal workers, what you probably don't see is the massive logistics infrastructure that supports USPS operations. The USPS moves about 140 billion pieces of mail each year (that's around 380 million per day!), employs … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards