How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes, with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, of … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
Product Update: Standard Mail and Agency Edition
When you're at a software company that pushes live an update as big as this one, this is how you feel. Happy, relieved, excited....and looking forward to fired up clients digging in on cool new features! Read on for more details on new Standard Mail (otherwise known as Marketing Mail) now in … Read more about Product Update: Standard Mail and Agency Edition
8 Direct Mail List Tips and Best Practices
Buying or renting a direct mail list is often the fastest way to start generating leads or sales for your business. Unlike email, where list purchasing is a no-no, direct mail lists are solid tools that are used by marketers in organizations of all sizes. Full service list brokers can make the … Read more about 8 Direct Mail List Tips and Best Practices