Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
Google Lens Makes Offline To Online Marketing Easy
Google Announces Lens Rollout To All Android Phones With Google Photos iOS Lens Rollout Soon Google announced via the Google Photos Twitter Feed that the highly anticipated Lens app will be rolled out to all Android Phones with Google Photos in the coming days. It's anticipated that marketers will … Read more about Google Lens Makes Offline To Online Marketing Easy
5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
Many marketers are well versed in the use of direct mail and email marketing. Not many know how to combine them effectively. They're commonly used as stand-alone direct marketing channels, with teams, technologies and processes that have been built out over the years to support their strengths … Read more about 5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
15 Top Direct Mail Marketing Trends
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
What Is Direct Marketing?
With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see … Read more about What Is Direct Marketing?