If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics
Why Direct Mail Automation? Why Now?
Postalytics is a powerful direct mail automation software platform. It was created to solve thorny problems with direct mail marketing that the founding team experienced while building a related software called Boingnet. Our software has been used for years to help direct mailers personalize and … Read more about Why Direct Mail Automation? Why Now?
The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
HVAC marketing ideas that will set you apart from your competitors The HVAC market value in North America is worth $13.8 billion and is predicted to grow 5% annually, so it’s definitely a worthwhile industry to work in. But it is very competitive- there are over 105,000 HVAC … Read more about The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Direct mail marketing has been perhaps the most reliable marketing channel for businesses of all sizes for decades. Recent technology advances have changed the "direct mail how to" to make it far more effective, easy and integrated than the old manual processes marketers used to … Read more about Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion rates. thing that can help them deliver value to … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI