As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
Are you trying to incorporate direct mail marketing for your clients? With the modern marketing campaign focused on the digital, like social media, internet advertising and email marketing, it can be difficult to convince your clients to move forward with direct mail. It might be seen as … Read more about How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
10 Things Digital Marketers Should Know About Direct Mail
It’s not uncommon for a digital marketer to steer away from direct marketing. But consider this – direct mail receives the highest ROI of 112% across all marketing channels, including SMS, email, and paid search. Should you then pick one over the other? No. Instead, savvy marketers create a … Read more about 10 Things Digital Marketers Should Know About Direct Mail
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Product Update: Direct Mail Credit Conversion and New Letter Features
Postalytics has changed the way that marketers buy direct mail in many ways, including giving you the ability to buy direct mail in bulk while sending it out in small batches with our Direct Mail Credits feature. In our ongoing effort to reduce friction & give our customers a great user … Read more about Product Update: Direct Mail Credit Conversion and New Letter Features