Many marketers are well versed in the use of direct mail and email marketing. They're commonly used as stand-alone marketing channels, with teams, technologies and processes that have been built out over the years to support their strengths and limitations. Because of their lack of integration … Read more about 5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
How To Use HubSpot Postcards In Your Buyer’s Journey
With new direct mail automation tools, marketers can now generate triggered HubSpot postcards at each stage of the buyer’s journey. Recent technology breakthroughs make the production, printing, mailing and tracking incredibly easy. When using these new, automated HubSpot postcards, the key is to … Read more about How To Use HubSpot Postcards In Your Buyer’s Journey
Postalytics Launch Press Release
Today marks a huge day for the team here at Postalytics. We've launched our direct mail automation service live, and will be debuting this afternoon at HubSpot's INBOUND conference. Stop by booth S27 and say hello! Below is the Postalytics launch press release, picked up by MarTech Series, The … Read more about Postalytics Launch Press Release
B2B Direct Mail Marketing – Infographic
The B2B Direct Mail Comeback With B2B direct mail marketing coming back into vogue, many marketers are either reacquainting themselves or learning about direct mail for the first time. New technology is blowing up, making personalized B2B postcards and letters easy to produce, mail and track for … Read more about B2B Direct Mail Marketing – Infographic
Why Direct Mail Automation? Why Now?
The Postalytics direct mail automation tool is the brainchild of the team at Boingnet. Our software has been used for years to help direct mailers personalize and measure the online impact of direct mail marketing campaigns - we have had a lot of success doing so. Boingnet has helped thousands of … Read more about Why Direct Mail Automation? Why Now?