So you’re a jewelry designer making awesome creations and need help with some jewelry ads?
Or maybe a marketer helping out a relative or a friend.
With all the expenses that come with creating jewelry, it can be challenging to find the right marketing ideas for your creations. Creating jewelry ads that perform is difficult.
We’re here to help. Today we’re sharing 11 effective ways to reach your target audience and deliver the precious adornments they seek.
However, we’ll not go to tell you how to start a jewelry business, you already should know how to produce unique or fine jewelry before you start marketing. This article will help you find ways to win new customers and create ads that resonate with your target audience.
Ready to get started? Let’s dive in.
Table of contents
- 1. Direct Mail Postcards
- 2. Triggered direct mail drip campaigns
- 3. Use an attention-grabbing creative in jewelry ads
- 3. Use Direct Mail CTA’s in jewlery ads
- 4. Influencer reviews
- 5. Organic social media
- 6. Paid Social Media Ads
- 7. Email marketing
- 8. Create a referral program
- 9. Customer testimonials
- 10. Send coupons and discount flyers
- 11. Get Creative and start advertising
1. Direct Mail Postcards
If you’re looking for a cost-effective way to market your jewelry business, direct mail postcards are probably your best option. By targeting the right addresses and using compelling physical mail, you can generate significant results with this type of marketing campaign.
If you need a list of addresses, reach out to our team to get your mailing list.
Unlike online advertising, which can be easily ignored due to the sheer amount of online ads people receive, direct mail takes a different and more physical approach that people are more likely to take the time to read. Holding a postcard nowadays fosters stronger connections than digital ads.
Another great benefit of creating and sending a postcard campaign is that your prospects tend to keep your direct mail piece for much longer, and potentially introduce their friends to your business and create brand awareness.
Jewelry ads travel the extra mile with a compelling postcard.
2. Triggered direct mail drip campaigns
Triggered Direct Mail Drip Campaigns are automated promotions that you can set and forget for a period of time. They can operate 24 hours, seven days a week, 365 days a year. Designers automate their jewlery ads campaigns to send postcards and letters to target different points in their customer journeys. If your customer has bought a necklace recently, and you feel like they could use a matching ring, automate a drip campaign that will send a letter 30 days after an initial purchase.
Create an account with Postalytics, and get start advertising with triggered direct mail drip campaigns.
3. Use an attention-grabbing creative in jewelry ads
In the jewelry industry, a compelling design is essential.
You can’t just use paid ads with camp colors or photos, though. Designers lead customers through your ad and deliver your marketing message in an aesthetically appealing way that resonates with your target audience. The excellent design also maintains brand integrity and boosts the conversion rate.
Even if you don’t have any creative talents, Postalytics offers an online design and editing platform to assist you with direct mail marketing efforts. Forget about hiring a heap of additional designers to get your business off the grounds. Discover templates and tools that will help you run the campaign yourself.
Be sure to test different versions of your direct mail piece to see which ones produce the best results. Try different offers, images, and text to see what works best for your jewelry business.
3. Use Direct Mail CTA’s in jewlery ads
Whether you’re approaching search engine optimization, social media ads, or direct mail, one thing is essential for creating an effective campaign.
Always add a call to action to your jewelry ads (also known as CTA.)
If this comes like second nature, you’d be surprised how many brands forget to add a CTA to their promotions.
Make sure to include a call to action in your promotion to help people buy your jewelry products. This could be anything from a “Buy Now” and “Subscribe to our Newsletter” to a special offer sitting behind a QR code. Make sure your CTA is enticing enough to get customers interested, and make it easy for them to take action.
All in all, adding a CTA to jewelry ads would directly increase your conversion rate.
4. Influencer reviews
Give away one of your products to a blogger, a YouTuber, or a vlogger and get a testimonial or a detailed review of your product(s).
Of course, it’s up to you whether you want to ask for a video review, an Instagram photo with the product tag at the side, or just a written comment. This will help with your brand image and getting additional sales. Just make sure to not go crazy with free gits, because costs can add up.
If you can afford it, choose the right influencers and fashion bloggers that have more than 10,000 followers to push jewelry ads about your brand.
5. Organic social media
Have you seen a brand without a Facebook page or an Instagram account lately? Nowadays, TikTok is all the rage among Gen Z and new generations.
Social media can help by providing a direct way to communicate with your audience. You can use it to answer any questions they may have, and to keep them updated on new products or special offers. Additionally, social media can help you grow your brand’s following and even get your jewelry store off the ground.
Make sure to narrow down your focus, as every platform caters to a different type of content. If you don’t have a team of marketers by your side, pick one SM and then slowly build from there.
Encourage your customers to leave reviews after they receive their purchases. This lets other prospects know how the process works (for example, if there’s a long wait time or if there’s a caveat with your product that some might miss). This will save you a lot of troubles down the road and keep your audience happy. It also helps you grow your following because others will see the public discussion about what you have to offer.
6. Paid Social Media Ads
Paid social ads can be a great way to reach more people and grow your brand.
They allow you to target specific audiences, which can help you reach people who are already aware of your brand or who might be interested in what you have to offer. Additionally, paid social ads can be a great way to increase traffic to your website or online store.
Don’t be afraid to test out different ads with various designs, copies, and prices until you find what works the best for your business. It’s also a good idea to review your ads regularly so you know what’s working and what isn’t.
And keep in mind that not all of these suggestions need to go into one ad. You can try A/B testing some of your promotions to gauge the best-performing creatives. Just make sure that you have a strong call to action so that people will know what you want them to do when they see your ad.
Finally, retarget some of your social media audiences with an automated direct mail ad for the best results.
7. Email marketing
Email marketing can be an astonishing channel to promote your business. It’s a way to reach out to potential customers and existing customers alike, and it can be a great way to keep them updated on new products or special offers.
Build an email list for regular subscribers so that you can send them exclusive offers and announcements about your new arrivals. You can also get them to promote your brand by sharing posts from your store or blog with their friends.
Here are a few tips for effective email marketing:
- Make sure your email list is up-to-date and includes contact information for current and potential customers.
- Send regular nurture emails
- Keep your emails concise.
- Incentivize customers to open your emails by hinting at exclusive discounts in the subject line.
8. Create a referral program
Is there a better promotion than friendly word of mouth? We can hardly find one, except maybe direct mail. However, nothing beats a friend recommending you the solution for the same problem you two share.
Referral programs incentivize people to promote your brand organically.
There are a few ways that a referral program can benefit your jewelry business:
- Reach more people and grow your brand.
- Boosts website or online store traffic.
- Increases orders and sales.
- Builds customer loyalty.
- Keeps customers updated on new products or special offers.
- Generates word-of-mouth marketing.
9. Customer testimonials
What’s a cost-effective way to advertise jewelry brands without spending too much on ads? Think customer testimonials.
If people like the pieces you sell, it’ll be easier for them to recommend those products to others.
Customer testimonials can be a great way to promote your jewelry business. They can help you reach more people, and they can help you increase traffic to your website or online store. They can also help you increase sales, and they can help you build customer loyalty. Additionally, customer testimonials can be a great way to keep customers updated on new products or special offers.
Make sure to ask your customers to leave a testimonial on Google, your website, or even send you one via text message.
10. Send coupons and discount flyers
Individuals and businesses alike love receiving discounts and coupons. I mean who doesn’t, really?
Once you have a large following, people will be more likely to trust your brand. However, getting there could be an uphill journey. So, create and send flyers with coupons and discounts to your target addresses.
Even if they don’t buy something right away, they might come back in the future when maybe they’re ready to purchase.
11. Get Creative and start advertising
Now that you have a few ideas of what to do, it’s time to get started on your next advertising campaign! Keep in mind that not all of these tips will work for every business – so experiment and find what works best for you.
Postalyitics offers a variety of tools to create professional bochures, postcards, letters, and flyers. Head over to Postalytics and create your free account to get started.