ROCKLAND, Mass., Dec. 12, 2017 – Postalytics, the leading all-in-one direct mail automation tool, today announced their integration with Zapier, an online automation tool that connects web applications.
Postalytics is available in the Zapier App Directory, meaning customers can now send and track direct mail postcards and letters using any of the 150 + CRM or Marketing Automation tools that Zapier supports. Zapier has a point and click interface to link “Triggers” and “Actions” to create “Zaps”. Zaps enable non technical users to connect Postalytics direct mail to other apps to automate repetitive tasks without coding or relying on developers.
Automated Direct Mail Stands Out
“Marketers are increasingly turning to direct mail to help them stand out in the minds of prospects outside of the crowded email inbox” said Dennis Kelly, Postalytics CEO. “Postalytics turns direct mail into a digital marketing channel, with automated creation, printing, mailing and tracking of marketing postcards and letters. Our new Zapier integration empowers marketers and salespeople to send and track direct mail right from their CRM or Marketing Automation tools, without any of the hassles associated with traditional direct mail production.”
Easy CRM and Marketing Automation Direct Mail
Zapier CRM and Marketing Automation software providers are excited to finally have an easy way for their clients to send direct mail via automation. GreenRope CRM CEO Lars Helgeson said “Postalytics opens the door for true omnichannel marketing. With Greenrope’s CRM and Marketing Automation combined with Postalytics easy-to-build direct mail campaigns, businesses of any size can now build effective campaigns that drive conversions. We have searched for many years to find a company like Postalytics and are looking forward to helping our customers though our combined capabilities.”
Triggered Thank You Postcards From Shopify
Postalytics enables marketers to send individual letters or postcards anywhere in the United States, with delivery and online response tracking. One Tree Planted is a not for profit 501C3 charity that plants trees around the world as a part of reforestation projects. Matt Hill, Chief Environmental Evangelist for One Tree Planted, said “Thanks to the Postalytics Zapier integration with Shopify, we’re able send personalized thank you postcards to our donors. By dynamically printing and mailing postcards with pictures of the specific reforestation project they’ve donated to, our donors feel a stronger connection to our cause and are more likely to donate again.”
Pre-Built Direct Mail Zaps
Postalytics users are able to use several pre-built Zaps to quickly incorporate direct mail postcards and letters into their workflows. The Postalytics “Send Direct Mail” Zapier Action and “New Campaign Event” Zapier Trigger are already configured with several leading CRM, Marketing Automation and Email Marketing tools. To get started, just create a free Postalytics account, a Zapier account, and choose a pre-built direct mail Zap. Here are a few of the pre-built choices:
- Mail Postalytics letters or postcards when a new opportunity is added to Salesforce
- Mail direct mail postcards or letters when a new CRM activity is added to Greenrope
- Send a postcard or letter when a new tag has been added to an Infusionsoft contact
- Update a Mailchimp subscriber when a Postalytics direct mail delivery response tracking code changes
- Send a Zapier text message when a Postalytics online response conversion goal is completed
For a full list of pre-configured direct mail Zaps, visit the Postalytics Zapier Direct Mail Integration page.
Postalytics is the leading all-in-one direct mail automation tool for businesses and organizations of all sizes. Postalytics provides easy to use software to create, print, mail and track the delivery and response to direct mail postcards and letters. Direct mail becomes as easy as email with Postalytics, as the production and tracking issues associated with traditional direct mail become a thing of the past. To learn more about how to stand out from your competitors with automated direct mail, visit us at postalytics.wpengine.com.
Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, Postalytics and over 750 more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Learn more about Zapier at https://zapier.com.