In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful … Read more about 5 Easy Ways To Turn Customers Into Advocates
Direct Mail Services: 6 Reasons Why You Should Automate
Type “direct mail services” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail printing and mailing services providers. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced … Read more about Direct Mail Services: 6 Reasons Why You Should Automate
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
Direct Mail And Your CRM – 3 Quick Wins
Direct mail and your CRM would seem to be incompatible, as direct mail has traditionally been seen as an offline channel with workflows that are disconnected from the core CRM systems that most organizations are deploying today. New innovations are changing this dynamic. As modern marketers, we … Read more about Direct Mail And Your CRM – 3 Quick Wins
3 Reasons Why Direct Mail For Ecommerce Is Booming
Ecommerce is booming. Direct mail for Ecommerce is booming as well. Direct mail? What’s that? That sounds very much like something from decades ago, back when everyone had a big boxy television set, shoulders were extensively padded, and people thought that Pong provided sophisticated … Read more about 3 Reasons Why Direct Mail For Ecommerce Is Booming
15 Top Direct Mail Marketing Trends
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
23 Ways to Get Finicky Readers to Open Your Emails
The following is a guest post courtesy of Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing A person’s inbox is oftentimes like a bucket left out in the rain—it gets nothing but filled all day long. Getting your emails read amid the noise can be … Read more about 23 Ways to Get Finicky Readers to Open Your Emails