"The people when rightly and fully trusted will return the trust." - Abraham Lincoln While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial transactions, and … Read more about Why Consumers Trust Direct Mail Marketing
7 Effective Broadband Marketing Strategies in 2025
The broadband business is cutthroat. Whether it’s new regulations, increasing competition or a renewed focus on security, marketing broadband as an Internet Service Provider (ISP) requires creative and effective strategies. As a direct mail automation tool, we work closely with … Read more about 7 Effective Broadband Marketing Strategies in 2025
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ISP Marketing Strategy: 9 Best Practices for 2025
As we proceed through 2025, the growing reach of broadband brings new challenges and opportunities for ISPs to grow. Competition is steep in this market. ISPs must find new customers and keep the ones they have, especially in areas with minimum internet service. But with the right marketing … Read more about ISP Marketing Strategy: 9 Best Practices for 2025
Holiday Season Direct Mail Delivery Canada: How to Plan for Success
The holiday season is a prime time for businesses around the world to reach out and boost sales, and Canada is no exception. As people become more active during this festive period, there is a strong opportunity to connect with customers through effective marketing campaigns. Marketers are … Read more about Holiday Season Direct Mail Delivery Canada: How to Plan for Success
2024 Holiday Season Direct Mail Delivery Scheduling
2024 has been another year with scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling and developing a comprehensive direct mail strategy to execute critical promotions, donations, and other … Read more about 2024 Holiday Season Direct Mail Delivery Scheduling
Controlling Postage Costs: How Postalytics Helps You Send More for Less
Postage, or the cost of sending mail, can be one of the most significant costs in direct mail campaigns. Even if you have a well-designed and perfectly targeted mail piece, it won’t be cost-effective if you don’t manage postage properly. Postalytics has made sending direct mail easier by using … Read more about Controlling Postage Costs: How Postalytics Helps You Send More for Less
Email vs Direct Mail: Pick One or Use Both?
As the leading direct mail automation platform, we've had countless conversations with marketers facing the same dilemma: “Should I choose email or direct mail, or can I use both?” It’s a common challenge, especially when every dollar spent needs to show a solid return. We've seen the frustration … Read more about Email vs Direct Mail: Pick One or Use Both?
Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place. For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At … Read more about Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics