As the leading direct mail automation platform, we spend a lot of time exploring how home services can use direct mail to generate leads, attract customers and grow their business. Home services, such as residential snow removal, lawn mowing/landscaping, pool maintenance, gutter cleaning and … Read more about Direct Mail for Home Services: Grow with Personalized Campaigns
Here’s Why Fonts Matter in Marketing
As the leading direct mail automation platform, we spend a lot of time studying fonts that work best in various use cases. A direct mail piece often offers limited real estate, so it’s important that all elements work as hard as possible to engage and convert recipients. Direct mail designers … Read more about Here’s Why Fonts Matter in Marketing
17 Best ECommerce Marketing Strategies to Get Ahead in 2024
As the leading direct mail automation platform, we spend a lot of time analyzing the best eCommerce marketing strategies. The internet is full of eCommerce advice, but most are either outdated or ineffective. You need to choose strategies that can offer impressive results while requiring less … Read more about 17 Best ECommerce Marketing Strategies to Get Ahead in 2024
How to Plan for Mail Postage Changes
Until recently, the US Postal Service changed postage rates once a year. Typically, the overall increases were capped, and mailers could count on postage changes in January, usually learning about the upcoming rates in October of the previous year. Because of rulings by the Postal Regulatory … Read more about How to Plan for Mail Postage Changes
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?
7 Best Higher Education Marketing Strategies Right Now
As a direct mail automation platform, we analyzed higher education marketing strategies to help you recruit exceptional students, build a timeless legacy, and reach institutional goals. Marketing higher educational institutions are just as essential as marketing any other business. Beyond the … Read more about 7 Best Higher Education Marketing Strategies Right Now
How to Get the Most Bang for Your Direct Marketing Buck
Are you wondering how to get the most bang for your marketing buck? You’re not alone. As the postcard marketing & mail automation platform, we spend a lot of time analyzing channels that generate the best returns on investment (ROI). Many marketers favor email over postal mail because … Read more about How to Get the Most Bang for Your Direct Marketing Buck