Feeling overwhelmed with the number of digital agency services you can offer?
You’re not alone. As a marketing automation platform, we spend a lot of time researching what clients want from their agencies.
Marketing services have become an integral part of business growth. It helps generate leads, build brand awareness, and boost sales. But there is a long list of services you can choose to provide. In this digital age, it’s important to provide in-demand and relevant services that clients need.
The most successful agencies own their swimlanes and impress their clients with highly specialized services.
Table of contents
- What is a Full-Service Digital Agency?
- What Services does a Digital Agency Provide?
- Direct Mail Marketing Service and Automation
- Email Marketing Services
- Website Development Services for Digital Marketing
- Social Media Marketing Services
- Search Engine Optimization (SEO) for Digital Marketing
- Facebook Ads Management Digital Agency Services
- TikTok Digital Marketing Agency Services
- Content Marketing Services
- Amazon Marketing Services (AMS)
- The Best Digital Marketing Agency Services to Offer
What is a Full-Service Digital Agency?
A full-service digital agency is a one-stop shop for marketing and advertising services. These companies offer a complete suite of marketing services, including PPC, email marketing, and social media marketing. Today, standout digital agencies are choosing to offer print marketing, like postcards, letters, and self-mailers.
These agencies have a high level of industry knowledge to execute promising campaigns. The full-service agency also saves time, money, and effort on the business’s end, as clients don’t need to contact multiple agencies for marketing services.
Another benefit of full-service digital agencies is that a company can align all its digital channels with one agency.
But here is the catch- they don’t specialize in a single area. Therefore, full-service marketing agencies may not offer as desirable results as highly specialized agencies. Of course, when clients pay premium prices, they want desirable results. And if you are unable to offer such results, they might reconsider the idea of a long-term partnership.
What Services does a Digital Agency Provide?
The consumer perspective is changing, and so are the goals and missions of every business. To cater to the needs of companies and target a specific audience segment, you need to offer quality services that involve modern technology and advancement.
As technology evolves and makes it easier to reach an audience in the digital landscape, that landscape has become increasingly hectic.
Offline marketing services now offer a new edge, especially when the management of your campaign is fully digitalized.
Using offline marketing techniques will help you stay ahead of the curve with tested-and-tried methods.
Let’s dive into the list of the hottest services for digital agencies:
Direct Mail Marketing Service and Automation
Direct mail marketing is one of the oldest offline marketing methods that are still producing outstanding results in 2023. This type of marketing involves sending a letter, postcard, or a self-mailer through a courier service to leads, prospects, or customers.
Direct mail offers the best return on investment (ROI) in any marketing channel. It is a tangible marketing channel. Due to its physical nature, mail has the power to stand out in a sea of online marketing services.
So, when you send mail, it acts as a source of an emotional connection for customers. In an era when most businesses send emails, customers will feel like the company has taken an extra step to contact them and engage with them when they receive a tangible piece of mail. This builds trust. It compels them to take the desired action, which can be visiting your website, purchasing a product, or subscribing to a newsletter. With a direct mail campaign, even a small business can boost its sales quickly.
Due to several benefits, direct mail marketing is becoming increasingly popular. This has compelled Postalytics to incorporate a revolutionalize this traditional channel.
Postalytics have brought print mail to the digital world by introducing automation, CRM integrations, and direct mail API technology.
The breakthrough API technology allows businesses, agencies, or individuals belonging to any industry to customize their marketing workflows. With the API, digital agencies can Whitelabel the software and customize the workflow to deliver maximum value to their clients. You can run all this without an excruciatingly expensive team of developers.
Postalytics offers a user-friendly interface and intuitive tools to create personalized and theme-based letters, postcards, flyers, and other marketing materials.
Leave printing, sorting, assembling, and delivering your mail to Postalytics & our network of local print shops while you focus on what truly matters – growing your business.
Users also have the opportunity to track each piece of mail and analyze the results through the online data you get from your campaign.
So, if you want your digital marketing agency to stand out, providing direct mail services is an ideal option.
Email Marketing Services
Email marketing services are one of the most common service that digital marketing agencies offer.
Not only is this a practical marketing service, but also quite affordable. Businesses with low budgets that need effective solutions can benefit from email marketing. Also, combining email campaigns with other digital marketing strategies can help you develop a strong marketing channel.
A digital marketing company can combine email services with direct mail through Postalytics. Postalytics provides email-direct mail workflow that offers a constructive and strategic campaign to gain leads and attract more clients. This platform sends emails followed by postcards and letters to nurture the target audience.
By sending mail and emails together, you can provide valuable information to customers, compelling them to engage with your client. Using these digital marketing services also makes customers feel valued, as it shows that a company is working hard to connect with them. And it finally creates multiple touchpoints that are necessary for success.
Website Development Services for Digital Marketing
After the pandemic began, businesses had a hard time maintaining sales. To increase sales, almost every business across the globe has tried to move to the digital space to supplement traditional brick-and-mortar operations. But digitalizing a business is not easy and simple. Businesses need a website to impress and attract customers and make every product or service accessible to them. This is when businesses need digital marketing agency services to create their website.
If you are looking for a service that stays in demand for a long time, you can choose website development. You can gain plenty of clients in a short period. Even when you create a site, they will need you to upgrade and maintain the website. Also, finding a professional website development provider is not easy. So, if you offer quality services to clients and create an engaging, intuitive, and user-friendly website, they will surely choose you over others.
Social Media Marketing Services
Social media marketing, or SMM, is a relatively new marketing technique but is in high demand. Well, a majority of the audience of every business uses different social media platforms for entertaining or connecting services. In fact, most of them spend half of their day on Facebook, Instagram, or Twitter. So, it’s great to target the audience wherever you can find them the most.
As this marketing technique gains popularity, different online platforms have also introduced marketing tools to help businesses. For instance, Facebook offers paid advertising options that allow you to target your desired demographics at an affordable cost. The best part of social media marketing services is that they help you reach customers instantly. Also, you can see results soon after you run a successful digital marketing campaign.
The algorithms of social media help you reach to maximum audience organically, helping in brand recognition and awareness. If you choose this service, you will be able to grab the attention of both small businesses and bigger corporations.
Search Engine Optimization (SEO) for Digital Marketing
Thinking of providing SEO services? If so, it’s a great idea. Search Engine Optimization is imperative to rank high on global search engines for every business. Since having an online presence is important to sell your products and services, not being able to come in front of your audience will make your digital marketing efforts go in vain. SEO will help a business website to appear on relevant searches, so customers can visit the site and find the information they need to make a purchase decision.
Optimization involves various aspects like keyword placement, using the right keywords, readability of the content, and the ability to be user-friendly and highly interactive. A digital marketing services provider who chooses to opt for this service needs the skills and experience to manage the website and related content like blogs to fully optimize the content. It also involves an in-depth survey of the competitors to determine which target keywords can help engage customers.
Facebook Ads Management Digital Agency Services
Running a Facebook ad campaign not only helps in lead generation efforts and boosts your website traffic but also indirectly influences how many likes and followers you will gain on the Facebook page. Note that the bigger your follower base, the more visibility you gain for your organic posts. This means your content will reach more people, and more people can benefit from it as well, allowing your business to sell more products.
Facebook ad management is not challenging; if you know your client’s audience, you’ll be able to create a highly engaging ad. There are a few important components of an ad that you need to keep in mind. The graphics, text, and idea of the ad should align.
You also need to pull a compelling and attractive ad that can gain the attention of Facebook users. The overall ad should be easy to understand and have a simple message so that everyone can pick it. When you create classy and engaging ads, you can expect better results.
TikTok Digital Marketing Agency Services
TikTok was created in 2016, and since then, it has since been popular with younger generations. It is the best platform to target Gen Z, as they use it throughout the day for various purposes. This benefit has gained the attention of business owners who want to target Gen Z and millennials, making TikTok advertising important for businesses.
Choosing TikTok advertising management will require you to create TikTok content for the business. The videos you create should align with your client’s goals while offering the element of entertainment. Targeting people on TikTok by considering trends can also ensure an effective campaign.
Content Marketing Services
Content marketing involves developing content to target the audience and engage them. This type of digital marketing strategy works great for all types of businesses in different industries. The primary goal of providing content is to nurture customers, build awareness, and offer them valuable information to build trust. With time, brands can develop top-of-the-mind awareness. These practices usually require you to create blogs and articles relevant to your niche. It’s one of the best online marketing strategies, as it offers a range of benefits.
Content online marketing campaigns can help increase website traffic, establish trust and authority, create brand awareness, improve conversion rates, support social media and PR campaigns, and connect with your audience. Though it sounds easier, content marketing has several rules and factors to keep in mind. You need to have the skillsets to produce content that can impress the readers.
Amazon Marketing Services (AMS)
If you want to provide digital marketing services across all channels, offering Amazon marketing services is a great option. There are many startups and small businesses offering products on Amazon. These companies offer amazing products but need help selling them on the platform.
Your Amazon digital marketing services are an effective tool that helps vendors beat other brands by attracting customers and driving more traffic to your client’s product pages. It gives clients the opportunity to put your brand in front of more people.
Amazon advertising also helps you advertise amazon products on social media. This helps you target people on online platforms who might be interested in the products. They can also click and directly go to the product page to instantly purchase the item. Note that since many companies sell their products on amazon, you will be able to get many clients.
The Best Digital Marketing Agency Services to Offer
The best internet marketing services for you depend on your skill set, expertise, and experience.
Also, the type of digital marketing services that interest you more is also an important factor. Whatever digital marketing service you choose, you need to think about the growth you are looking for. Direct mail marketing, email, and SEO services will all be in high demand come 2023. If you are not planning to become a full-service internet marketing company, you can choose a few of the services mentioned above.
Marketing professionals can also take advantage of cutting-edge solutions like Postalytics to provide in-demand services to their clients.
All in all, digital marketing agencies will have an interesting year ahead.