Direct mail is about more than just reaching new prospects. It's also an invaluable tool for nurturing the relationships you already have. When you think of direct mail, your mind probably jumps straight to lead generation. However, new customer growth is just one of the many functions direct … Read more about Direct Mail Beyond Customer Acquisition: The Surprising Everyday Benefits
How Do Automations Work in ActiveCampaign?
ActiveCampaign is a marketing platform that focuses on automation. It has hundreds of integrations that allow you to automate many parts of your workflow and processes. For example, direct mail marketers can integrate the tool with Postalytics to automate campaign sending and tracking. But how … Read more about How Do Automations Work in ActiveCampaign?
Klaviyo Integration – News
May Release Postalytics Announces Integration with Klaviyo CRM and Marketing Automation Platform Deliver direct mail when it is most relevant to your audience with Klaviyo Flows, Lists, Segments Profiles and Contacts. ROCKLAND, Mass., May 7, 2024 /PRNewswire-PRWeb/ -- … Read more about Klaviyo Integration – News
Automated Direct Mail: Where’s it Going?
This isn't another article promoting the benefits of direct mail marketing. We've covered that topic thoroughly in blog articles, white papers, playbooks, and case studies. You are welcome to browse our library of informative content at postalytics.com and read any material that interests you. This … Read more about Automated Direct Mail: Where’s it Going?
Choosing the Right Direct Mail Format
So, you've decided to launch a direct mail campaign for your organization. Great! Direct mail is a very effective way to connect with customers and prospects in ways you can't duplicate in the digital channels. One of the first direct mail decisions to make is determining the format of your … Read more about Choosing the Right Direct Mail Format
Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space. It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that's only the tip of the iceberg. Many of our clients … Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing