ActiveCampaign Pricing: How Do I Get My Money’s Worth?

ActiveCampaign Pricing: How Do I Get My Money’s Worth?

ActiveCampaign is a platform that helps businesses streamline their marketing, sales, and customer service efforts. Its plethora of features make it a must-have for businesses.

With ActiveCampaign offering many pricing plans, businesses are often confused about which will best suit their needs or get the maximum ROI from their investment.

As an ActiveCampaign integration partner, we’ll explore the different plans they offer, what the plans include, and how you can make the right decision to get your money’s worth.

Table of Contents

Main Features of ActiveCampaign

ActiveCampaign is a marketing and automation platform. It helps businesses enhance their customer relationships and streamline their marketing efforts. Here are its core features:

  • Email marketing: Create and send email campaigns to engage your audience.
  • Marketing automation: Automate repetitive tasks and workflows to save time in your marketing efforts.
  • Audience management: Segment and manage your audience for more targeted and effective marketing strategies.
  • Landing page builder: Design and publish custom landing pages to capture leads and drive conversions.
  • Enterprise SMS: Send targeted SMS messages to your audience’s mobile devices to communicate directly with them.
  • CRM integration: Integrate with your CRM system to synchronize customer data and streamline sales processes.
  • Lead scoring: Assign scores based on the lead’s actions and behaviors to prioritize follow-ups.
  • Website tracking: Monitor visitor behavior on your website to gain insights and tailor your marketing strategies.
  • A/B testing: Test different versions of your emails, landing pages, and other marketing assets to determine what works best.

How Much Does ActiveCampaign Cost?

ActiveCampaign breaks down its pricing strategy for its two main services: marketing and sales. They also offer bundled versions of both of these services to help businesses choose from a wide variety of plans.

Your overall cost will depend on your chosen plan and the number of contacts you need. For example, the marketing lite plan costs $29/month if the number of contacts is 1000. If the contacts increase to 5000, the cost changes to $79/month.

They also offer lesser-priced plans if you opt for their annual packages.

Let’s find out more about the costs in detail.

ActiveCampaign Marketing Pricing

ActiveCampaign marketing pricing includes two core services – email and marketing automation. This means businesses can use it to streamline their email marketing activities and create seamless automation workflows. For example, you can send personalized emails using their drag-and-drop email designer. Or you can create email follow-up automated workflows that trigger on a specific action.

This is further broken down into four pricing tiers.

How Much Does ActiveCampaign Cost

Marketing Lite Plan

The ActiveCampaign Lite plan starts at $29/month and provides essential tools for email marketing and automation. It includes features such as:

  • Unlimited email sending
  • Email marketing and automation
  • Drag-and-drop email designer
  • Subscription forms
  • Marketing automation workflows
  • Email segmentation
  • Reporting and analytics
  • Integrations with popular apps

This plan is ideal for small businesses and beginners looking to enhance their email marketing efforts.

Marketing Plus Plan

The ActiveCampaign Plus plan starts at $49/month, offering advanced features beyond the Lite plan. It includes:

  • Everything in Lite
  • CRM with sales automation
  • Contact and lead scoring
  • SMS marketing
  • Custom user permissions
  • Advanced integrations
  • Conditional content
  • Custom branding

This plan is suitable for growing businesses that need more robust marketing and sales automation tools to manage customer relationships and drive more effective campaigns.

Marketing Professional Plan

The ActiveCampaign Professional plan starts at $149/month, expanding on the Plus plan with advanced features. It includes:

  • Everything in Plus
  • Site messaging
  • Predictive sending
  • Attribution and path to purchase
  • Predictive content
  • Split automation
  • Conversion reporting
  • Win probability

This plan is designed for businesses looking to leverage sophisticated automation and machine learning tools to optimize customer journeys and enhance marketing strategies.

Marketing Enterprise Plan

The ActiveCampaign Enterprise plan offers custom pricing and includes all Professional plan features, plus:

  • Custom reporting
  • Custom mail server domain
  • Dedicated account representative
  • In-depth onboarding
  • Free design services
  • Uptime SLA (Service Level Agreement)
  • HIPAA support

This plan is tailored for large businesses needing advanced customization, security features, and dedicated support to manage extensive marketing and sales operations efficiently.

ActiveCampaign Sales Pricing

ActiveCampaign sales pricing includes two core services: CRM and sales engagement. This means businesses can use it to manage leads, close deals faster, and keep track of everything on one platform. For example, you can enable lead scoring to help your team target only high-quality leads that can easily convert.

This is further broken down into three pricing tiers.

ActiveCampaign Sales Pricing

Sales Plus Plan

The ActiveCampaign Sales Plus plan starts at $19/month and focuses on enhancing sales processes. It includes:

  • Sales automation
  • CRM with deal management
  • Lead scoring
  • Pipeline management
  • Custom user permissions
  • Task and goal tracking
  • SMS and email marketing
  • Contact and account management
  • Advanced reporting

This plan is ideal for sales teams seeking to streamline workflows, improve lead management, and enhance customer relationship management.

Sales Professional Plan

The ActiveCampaign Sales Professional plan, starting at $49/month, builds on the Sales Plus plan with additional features for advanced sales automation and management. It includes:

  • Everything in Sales Plus
  • Predictive sending
  • Site messaging
  • Attribution and path to purchase
  • Split automation
  • Conversion reporting
  • Win probability

This plan is suitable for sales teams seeking advanced automation and analytics tools to optimize their sales processes and increase conversion rates.

Sales Enterprise Plan

The ActiveCampaign Sales Enterprise plan, starting at $99/month, includes all features of the Professional plan, with additional benefits tailored for large-scale sales operations. It encompasses:

  • Custom reporting
  • Dedicated account representative
  • In-depth onboarding
  • Free design services
  • Uptime SLA (Service Level Agreement)
  • HIPAA support

This plan caters to enterprises requiring extensive customization, dedicated support, and advanced security features to manage complex sales processes effectively.

ActiveCampaign Pricing Bundles

ActiveCampaign pricing bundles include a mix of marketing automation and sales CRM. This helps businesses who are looking to adopt a tool that offers the best of both worlds. For example, small businesses looking to have both sales and marketing features can opt for these bundles.

This is further broken down into three plans.

Plus Pricing Bundle

ActiveCampaign’s Plus Pricing Bundle is a comprehensive package tailored for businesses seeking advanced marketing and sales automation solutions. Starting at $93/month, it includes:

  • Marketing automation
  • Sales automation
  • Landing pages
  • Forms
  • Facebook custom audiences
  • Goals
  • Reports

Professional Pricing Bundle

ActiveCampaign’s Professional Pricing Bundle is designed for businesses requiring sophisticated marketing and sales automation tools. Starting at $386/month, it includes all plus pricing bundle features plus:

  • Sales engagement automation
  • Split automations
  • Salesforce integration
  • Sentiment analysis
  • Win probability
  • Marketing attribution reporting

Enterprise Pricing Bundle

ActiveCampaign’s Enterprise Pricing Bundle offers custom pricing tailored for large-scale businesses with extensive marketing and sales needs. It includes all the features of professional pricing bundle plus:

  • Custom reporting
  • Custom objects
  • Single sign-on
  • Uptime SLA
  • HIPAA support
  • Unlimited email testing

ActiveCampaign Add-ons and Extras

ActiveCampaign offers add-ons and extras to enhance its core features:

  1. SMS Marketing: Enable businesses to send targeted SMS messages directly to their audience’s mobile devices, complementing their email marketing efforts for more comprehensive communication strategies.
  2. Transactional Emails: Businesses can send personalized transactional emails such as order confirmations, account notifications, and receipts. This ensures consistent branding and engagement across all customer touchpoints.

These add-ons expand ActiveCampaign’s functionality, allowing businesses to reach their audience through multiple channels and improve customer engagement. 

Here’s the pricing breakdown for transactional emails.

Is ActiveCampaign Worth It?

Determining whether ActiveCampaign is worth it depends on your business needs and goals. If you’re looking for a versatile marketing automation platform that offers robust features such as email marketing, CRM integration, automation workflows, and advanced reporting, ActiveCampaign can provide significant value. Its scalability makes it suitable for all businesses, from startups to enterprises. Additionally, its flexible pricing plans and customizable features cater to diverse budgets and requirements.

However, if your business requires only basic email marketing functionality or is on a very tight budget, there may be more cost-effective options available. Ultimately, evaluating ActiveCampaign’s worth involves considering factors like your business size, marketing objectives, budget, and desired features and comparing them with alternative solutions to determine the best fit.

What ActiveCampaign Plan Should I Choose?

Choosing the right ActiveCampaign plan depends on your business needs and growth stage. The Lite Plan is ideal for small businesses or startups, offering essential email marketing and automation tools. As your business grows and requires more advanced features like CRM integration and lead scoring, the Plus Plan is suitable. Larger businesses needing advanced automation and analytics should consider the Professional Plan, while enterprises with extensive customization and support needs should opt for the Enterprise Plan with custom pricing.

Starting with the lowest tier, like the Lite Plan, allows you to manage costs and gradually upgrade as your needs expand. ActiveCampaign also offers a free trial, enabling businesses to explore features and determine the most suitable plan before committing. This step-by-step approach ensures you only pay for what you need and helps you scale efficiently.

How to Maximize the Value of Your ActiveCampaign Subscription?

To maximize the value of your ActiveCampaign subscription, businesses can follow these best practices:

  • Set clear goals: Define your marketing and sales objectives to align your ActiveCampaign strategies effectively.
  • Use integrations: Connect ActiveCampaign with different tools. For example, connect it with direct marketing tools like Postalytics and automate workflows.
  • Take advantage of support & resources: Utilize ActiveCampaign’s support, tutorials, webinars, and community forums to stay informed and resolve issues quickly.
  • Automate campaigns: Leverage automation features to save time, personalize customer interactions, and improve campaign efficiency.
  • Segment your audience: Create targeted segments for more personalized and relevant communication, improving engagement rates.
  • A/B testing: Regularly test different elements of your campaigns to identify what works best and optimize performance.
  • Monitor and analyze: Use reporting and analytics tools to track campaign performance and make effective decisions.

Get in touch with our team to learn more about how you can integrate ActiveCampaign with Postalytics.


1. Can I use ActiveCampaign for free?

ActiveCampaign offers a free trial, allowing you to explore its features and determine if it meets your needs before committing to a paid subscription. No permanent free plan is available.

2. Does ActiveCampaign offer any discounts or deals?

ActiveCampaign occasionally offers discounts and deals, including annual billing discounts. It’s best to check their website or contact their sales team for current promotions and special offers.

3. Does ActiveCampaign restrict features for its free trial?

ActiveCampaign’s free trial typically provides access to most features, allowing users to explore the platform’s capabilities fully. However, some advanced features may be limited or unavailable during the trial.

4. Which ActiveCampaign plan is the best for me?

Determining the best ActiveCampaign plan depends on your business size, needs, and goals. Consider factors like budget, required features, and growth potential when choosing the right plan.