Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro?

“What is a good direct mail response rate?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. Improving campaign … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro?