Many businesses use HubSpot to store their customer's data, which their marketing teams use to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
For many marketers, the hardest part of direct mail management isn't designing or deploying the mail. The challenge is calculating the responses and tracking the delivery notifications and alerts. But what if there was a better way of managing your campaigns? What if you could get alerts … Read more about Utilizing HubSpot for Direct Mail Campaign Alert and Response Management
Wouldn’t it be wonderful if triggering direct mail campaigns was as easy as setting up email automation? If you run many direct mail campaigns, you’ll be all too aware that it’s a time and resource drain to conduct direct mail activities manually. But with platforms like Postalytics providing … Read more about Harnessing The Power of Postalytics Event Triggers in HubSpot
2023 has been another year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling in order to execute on critical promotions, donations and other communications. There's been a ton of … Read more about 2023 Holiday Season Direct Mail Delivery Scheduling
Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?