“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Often, the first question we are asked by marketers considering direct mail is: How much does direct mail marketing cost? Direct mail costs tend to vary tremendously. They also depend on many different factors, such as campaign size, campaign type, and provider costs. Even how direct … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
Upcoming Events – Calix ConneXions 2024 Conference
Find Postalytics at Calix ConneXions 2024 at the Wynn Las Vegas Resort & Spa - October 12-15 A simplified business model with excited subscribers enables even the smallest broadband service provider to take on the consumer giants and win. Engage with your peers, industry visionaries, design … Read more about Upcoming Events – Calix ConneXions 2024 Conference
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Completing your marketing tasks would be challenging without data moving easily from one tool to another. Imagine not receiving important notifications about your projects on Slack. Or not being able to connect your direct mail tool with your CRM tool. The result would be data silos - leading … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With direct mail API, the entire process – from creating a postcard or letter to tracking delivery and response metrics – … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
From Concept to Mailbox: Simplifying Direct Mail with Automation Tools by Postalytics
Do you avoid direct mail marketing because it takes too much time and effort? Or do you feel the ROI is not worth it? One reason could be that you’re not using direct mail automation. Automation tools like Postalytics can speed up your campaign production and drive more conversions. If you're … Read more about From Concept to Mailbox: Simplifying Direct Mail with Automation Tools by Postalytics