Direct Mail Suppression Lists
With suppression lists, maintaining high-quality data practices becomes easy – any records in the mailing list for your campaign that match the suppression list are excluded.
Postalytics ensures you only send direct mail to recipients who are the right fit for your campaign. Stop wasting marketing dollars.
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Reduce costs and save time with suppression lists
Sending mail to people who are not the target of a specific campaign wastes resources and results in a negative experience for the recipients.
Avoiding this is easy – export data from CRM or an accounting system and create a suppression list in Postalytics.
Standardize addresses for comparison with CASS
Mailing addresses in different formats? Postalytics uses the CASS system to standardize address formats, making it easier to reformat the addresses on your suppression list to match the mailing lists.
The software can identify matches and suppress the corresponding address from the mailing list.
Manage suppression lists with in-app tools or API
Suppression lists must be maintained as audience preferences and segments keep changing.
Our platform makes management easy. Use the application’s controls or the Postalytics API to delete, add, or modify records without hassle.
Edit, download, append, or delete suppression lists
Suppression lists need to be edited from time to time. Your audience may opt out, or you may need to remove people who want to start receiving direct mail again.
Postalytics makes it easy to edit or delete these suppression lists according to your requirements. You can also download these lists for further use.
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Learn moreFrequently Asked Questions
What is a suppression list in direct mail?
A suppression list in direct mail is a database of contacts who should be excluded from a mailing campaign. This includes;
- Individuals who have opted out,
- Addresses known to be incorrect,
- Recipients who have previously unsubscribed.
Using suppression lists helps ensure compliance with regulations and improves the efficiency and accuracy of the mailing process.
How do suppression lists help?
Suppression lists prevent unwanted or redundant mailings, ensuring regulatory compliance and reducing costs. They enhance campaign efficiency by targeting only relevant recipients, thereby avoiding negative responses and maintaining a positive brand image. This improves data accuracy, streamlines mailing efforts, and increases customer satisfaction and response rates.
How often should you update and modify your suppression lists?
Suppression lists should be updated before each mailing campaign. Additionally, periodic reviews, such as monthly or quarterly, are essential to ensure accuracy. Frequent updates help capture recent opt-outs, address changes, and other relevant data. An accurate suppression list ensures compliance, reduces wasted resources, and improves the effectiveness and efficiency of direct mail efforts.
How do you use suppression list management in Postalytics?
In Postalytics, use suppression list management by accessing the “Lists” section, selecting “Suppression Lists,” and importing your suppression data. Regularly update this list by adding new opt-outs and cleaning out outdated information. Apply the suppression list to your campaigns to exclude those contacts.
How do you create suppression lists?
To create suppression lists:
- Gather data on contacts to exclude, such as opt-outs, incorrect addresses, and previous unsubscribed.
- Use software to compile this data, including necessary details like names and addresses.
- Regularly update this list.
- Import the compiled list into your direct mail platform like Postalytics, ensuring it’s applied to campaigns to prevent unwanted or redundant mailings.
Our Customers Say It Best
“If you didn’t know you were doing postal mail, you’d think you were running an email campaign while working with Postalytics.”
– Chris Langone, CME Marketing
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