Postcard Advertising

Step up on your advertising game and reach more customers with personalized postcards.

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Boost engagement rates

86% of customers read their mail – and the response rate for postcard advertising is higher than any other channel at 5.1%. It presents an opportunity for your business to stand out and reach customers with a tangible advertisement they can hold on to.

 

Postalytics makes it easy for you to send personalized triggered drip campaigns to your audience so that you stay top-of-mind.

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Design impactful postcard advertisements

Get your marketing efforts off the ground, fast.

 

Postalytics has a library of ready-to-use postcard templates you can easily customize using our intuitive editing tools. You can also upload images or use the hundreds of free pictures we provide as part of the package.

Postcard design has never been so easy.

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Effective advertising for small businesses

Want to stand out and grow your market share as a small business? Postcard ads are an excellent fit.

 

An eye-catching, well-designed postcard can go a long way in advertising your business. Our software will run your campaign for you, eliminating design and postcard advertising costs related to printing, distributing, and maintaining postcard campaigns.

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Save costs with Postalytics postcard pricing

We’ve made managing postcard advertising costs easy and affordable. We bundle every step of putting together a postcard campaign by combining the usage of our templates, editor, printing, and shipping services for one fee.

 

Postalytics also offers a simple postcard pricing system for both first-class and standard-class postage, regardless of volume.

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Frequently Asked Questions

Why choose postcard advertising?

Postcard advertising offers cost-effectiveness, high visibility, and quick impact. It is direct and doesn’t require envelopes, making it easy for recipients to read. Postcards are versatile for various campaigns, from promotions to announcements. With their ability to target specific demographics, postcards offer a personalized touch that can increase engagement and response rates.

How much does a postcard ad cost?

Postcard advertising costs vary depending on the type of collateral you are sending, the quality of the paper, and the number of prospects in your campaign. The format chosen has a significant impact on the cost of postcard mail. A postcard is cheaper in paper, ink, production, and shipping than a letter. Postalytics has various plans that help make the pricing for automated postcard advertising simpler and more affordable.

How much does mailing a postcard advertising cost?

USPS charges up to $0.29 a postcard coupled with a USPS designer that charges $24/hr; your bill for even a small campaign will total well over $1000. For many SMBs, this is a massive hole in their budgets. Postalytics provides much more cost-efficient alternatives; you’re guaranteed the top USPS service but for a fraction of the cost.

How much does a postcard ad cost?

Postcard advertising costs vary depending on the type of collateral you are sending, the quality of the paper, and the number of prospects in your campaign. The format chosen has a significant impact on the cost of postcard mail. A postcard is cheaper in paper, ink, production, and shipping than a letter. Postalytics has various plans that help make the pricing for automated postcard advertising simpler and more affordable.

What is the best day to mail postcard advertisements?

Tuesday, Wednesday, and Thursday are considered good days for delivery. Most people receive mail on Mondays, so avoid mailing your postcards on this day, as you’ll be competing with other brands. That said, the best day for delivery is when your customer needs you. This is why we’ve developed triggered campaigns to keep your brand at the top of their minds at critical moments of customer interaction.

How do you launch a postcard advertising campaign?

You can use tools like Postalytics to launch a postcard advertising campaign. Start by designing your postcard using our easy-to-use templates. Next, upload your target mailing list or use Postalytics’ data tools to create one. Personalize your message with variable data printing. Finally, set your campaign to mail, track the results in real-time, and optimize as needed.

How do you design impactful postcard advertisements?

  1. Focus on a clear, compelling headline that grabs attention.
  2. Use high-quality images and bold colors to make your postcard stand out.
  3. Keep the message concise, highlighting key benefits.
  4. Include a strong call to action and ensure your contact information is prominent. You can use tools like Postalytics to personalize the content for your audience using variable data printing.

Our Customers Say It Best

“I’ve worked with direct mail before. But never anything like Postalytics. It’s very versatile and customizable, and they keep improving it!”

– Mark, The Member Closing Center (MCC)

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