Nonprofits face increasing pressure to modernize their fundraising strategies. The direct mail campaigns of yesterday have been transformed, and today’s omnichannel approach blends print and digital to optimize donor engagement. In a recent episode of the Print to Pixel podcast, Sal Salpietro of … Read more about The Intersection of Technology and Fundraising: Insights from Sal Salpietro of Fundraise Up
2025 Canada Post Price Increases: No Impact on Postalytics
On Monday, January 13th, 2025, Canada Post will implement its latest postage rate increase, impacting marketers and nonprofit organizations that rely on direct mail campaigns across the country. While this news might cause concern for businesses and organizations working within tight budgets, … Read more about 2025 Canada Post Price Increases: No Impact on Postalytics
Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25
In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore … Read more about Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25
Controlling Postage Costs: How Postalytics Helps You Send More for Less
Postage, or the cost of sending mail, can be one of the most significant costs in direct mail campaigns. Even if you have a well-designed and perfectly targeted mail piece, it won’t be cost-effective if you don’t manage postage properly. Postalytics has made sending direct mail easier by using … Read more about Controlling Postage Costs: How Postalytics Helps You Send More for Less
Direct Mail Campaign: 4 Easy Steps to Generate Direct Mail Leads
Digital marketers, are you struggling to stand out in an oversaturated online environment? It's easy to overlook a direct mail campaign as a lead generation tool but it may be the missing piece in your marketing strategy. Many marketers face the challenge of cutting through the digital noise and … Read more about Direct Mail Campaign: 4 Easy Steps to Generate Direct Mail Leads
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season
Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23
In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves … Read more about Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23
Standard Mail vs First Class – What’s the Difference?
Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?